Gregory Haas

• Lead stakeholder research among employees, clients and others to determine organizational needs, and help align strategic planning, research, and marketing communications measurement practices with this learning. • Provide guidance on how to optimize enterprise / organizational strategic research and marketing communications measurement practices. • Launch enterprise-level research and measurement programs to help maximize brand impact and return on investment (ROI) from marketing communications

• Generally sold and managed from $1,000,000 to $2,000,000 in public opinion, survey and custom strategic market research, along with social and traditional media analysis. • Achieved thought leader and subject-matter-expert status in strategic research and marketing communications measurement within the agency, with clients, and within the industry at large, authoring related pieces in trade publications. • Developed marketing communications measurement, showing return on strategies and tactics.

• Reporting straight to the Director of Market Research, helped sell-in and conduct custom strategic market research to inform corporate planning. • Helping to enhance the effectiveness of communications and marketing programs via target audience insights, analyzed, reported and presented primary, secondary, and syndicated market research to senior management.

• Reporting directly to a Senior Partner, helped sell-in and fully managed, from start-to-finish, all aspects of national and international custom strategic quantitative and qualitative market research. • Generated proposals, designed questionnaires, created sampling methodologies, and concluded projects with final presentations and / or written reports

• Developed research and analysis on how social discussion helps drive evolution of U.S. opinions on public policy.