Guadalupe Estrada

Led integrated marketing, communications, and client experience strategy for UHNW clients across Europe and Latin America, ensuring premium brand positioning within a regulated private banking environment.

Led commercial insights and category optimisation projects across APAC, supporting global FMCG and retail clients in improving in-store performance and commercial outcomes.

Led commercial effectiveness initiatives across Southeast Asia, bridging strategic planning with field execution to improve sales performance and retail execution quality.

Supported FMCG clients in translating consumer insights into retail and category strategies across European markets, enabling data-driven commercial decision-making and client advisory outcomes.

Executed marketing and promotional strategies for impulse categories, coordinating cross-functional stakeholders to ensure alignment between brand objectives and commercial execution.

Supported global marketing and sales operations across 18 international markets, ensuring consistency in global performance reporting and strategic execution across regions. Worked closely with major retail partners to support category activation, promotional execution, and commercial alignment across FMCG campaigns.

Supported international brand expansion and commercial development activities, focusing on market entry coordination and brand visibility initiatives.