Guilherme Dogo

Content & Vendor Mgmt: Led editorial for Blog/Newsletter and managed Video/PR agencies from briefing to QC. Multimedia: Produced institutional podcasts to position executives as specialists. Sales Enablement: Created cases and pitch decks, turning tech specs into sales value. Global Reach: Supported US market expansion via content adaptation, email strategy, and international events. Branding: Led Tone of Voice definition for brand renewal.

Brand Humanization: Simplified complex financial data to engage retail users for the TradeMap app. CRM & Retention: Created email/push flows to drive Freemium-to-Premium conversion and lower churn. Growth Marketing: Led copy for seasonal campaigns (Black Friday) aligned with Product/Growth goals. Multi-Asset Content: Produced content on Stocks and Fixed Income to boost user retention.

Real-time News: Led macro & market coverage (B3/FED) for 180k investors. Editorial Oversight: Ensured technical accuracy and quality control as final reviewer. Multimedia: Acted as live radio commentator and integrated text/audio/social strategy. Strategic Planning: Managed daily agendas and Morning Calls, defining key market drivers.

Executive Production: Managed daily operations for a leading national radio news show, handling content curation and logistics for live reporting. Hard News: Delivered live on-the-ground coverage for major national and international political events, including elections. Podcast Production: Produced "Mundo Corporativo," mapping and interviewing C-Level executives and CEOs, while managing promotion strategies.