Dr. Guilherme Pinheiro

Owned end-to-end brand partnerships, sponsorships, consumer and athlete activations across EMEA, leading communications, contract negotiation and campaign design while overseeing marketing logistics, inventory and business plan development to deliver on regional and global growth goals Own EMEA business plans, track budgets, and ensure optimal resource allocation to achieve regional and global marketing goals

• Partnered with analytics and product teams to translate performance data into customer-facing insights and messaging, building a sales enablement framework adopted across regions • Managed GTM strategy cross-functionally across the Americas and EMEA, aligning regional teams on positioning and commercial execution for a real-time sports tracking technology portfolio. • Facilitated market expansion to approximately 500 teams and leagues globally, owning the customer acquisition and onboarding process.

• Developed and executed the strategic business plan to launch CeleBreak's Munich market from the ground up • Owned end-to-end city management, overseeing processes, equipment, logistics, facility operations and personnel to streamline execution and scale operations efficiently. • Designed scalable growth tactics across partnerships, content, events and referrals.