Guillaume Gélis

Ekila is a Boutique Advisory company spanning from strategic blueprint definition down to hands-on support for our clients. We help companies understanding the stakes of a digitalized world and grab new opportunites to grow the toplines figures. Our services includes expertise in Data, CRM, Digital Marketing and International roll-out. We are driven by passion about the digital revolution, knowledge transmission and ultimately making you fully autonomous in your digital journey.

Awin is the leading global company for Digital Performance Marketing (600+ M€ revenues, 1100+ employees, 14 countries) owned by Axel Springer media group. Our SaaS cloud-based platform gives access to various types of targeted audience resulting in proven sales and lead generation uplifts. As Managing Director of the french territory, my role consists of holding the P&L and maintain profitable growth, coordinate with HQ & Global teams, and facilitating the operations whilst supporting the sale effort.

CPA is the french association of reference for Performance Marketing. As an independant body, our role is to promote the industry by releasing regularly unique content for the market and bring more awareness on value propositions. Various workgroups composing the CPA (Email, Affiliate Marketing, Leads and comparison, Incentives, Search, Adtech & Martech, Legal, Training and competences) work on making Performance Marketing easier and safer for advertisers by setting compelling industry standards.

Initiator of the most prominent and glamorous black-tie party and award ceremony in the French digital scene - First edition attracted more than 150 top executive digital decision makers and has been recognized as the "best event of the year".

zanox is a leading company in Affiliate Marketing fueling incremental revenues to merchants and advertisers. Through Saas award-winning platform, zanox connects a vast and diverse range of publishers to generate sales (Retail, Travel, Telco) or leads (Finance, Automotive). Operations in 35 countries arond the globe. * Grow revenues and profitability * Strategic Planning * Sales and Operations * Sales Strategy

• Manage, coach and engage with a team of 17 people - 3 Team leaders direct reports • Develop sales plans to achieve quantitative and qualitative company goals • Oversee account management activity (160 clients) • Grow the business by ensuring client satisfaction • Coordinate and align with Global teams Client portfolio : Voyages-sncf, Unilever, La Redoute, VertBaudet, Fnac Eveil& Jeux, Rue du Commerce, Cofidis, Castorama, ING Direct, Pampers...

• develop sales and company portofolio direct sales (Voyages-sncf, MSN, Hachette, AOL, Singapore Airlines, Look Voyages,...) and agency channel (Mindshare, MPG, Nextedia, Carat, FullSix, Mediaedge:cia...) • Set partnerships with strategic publishers • promote new products and company : business exhibitions, conferences,... • project management : product owner on First-Coffee affiliate platform. Definition of needs (market, publishers, new trends) and product priority. Constant work with engineer team.

Start-up CVFM deeply influenced the emerging Search Engine Marketing (SEO, SEM) industry by pioneering innovative solutions. Specialized in B2B Enterprise sales segment. Achievements • Sales Manager : recruit, train and coach the sales team. Setup of sales strategy and roll-out of implementation plans. • Leadership by example : management of my own pipeline and closing on strategic sales (Natexis Banque Populaire, Skyteam, Martell, Ateac,...)