Dipl.-Ing. Guillaume Runser

Founder and Managing Director of COENA, a digital start-up empowering restaurants and hotels to increase their revenue, decrease their costs and dramatically improve their relationships with their customers. One of the flagship product of the company is a connected platform running Business Intelligence and Artificial Intelligence enabling F&B Managers to manage their wine inventory.

Drive joint go-to-market initiatives at global level between Hewlett Packard Enterprise and the Capgemini Group (Account planning, Sales, Marketing, Program Management, Business Reporting), generating incremental revenue for the Alliance. Focus on - Digital Transformation - Hybrid IT and Cloud: Triangulation with Microsoft on Azure Stack and Datacenter transformation - SAP HANA - Workspace Management and Digital Office - Industrial IoT - Big Data and Analytics

Driving the innovative Cloud28+ platform/community from a Marketing and Product Management perspective. Cloud28+ is an open community of cloud service providers, solution providers, ISVs, systems integrators, distributors, and government entities dedicated to accelerating Cloud adoption around the globe.

Launched new joint SaaS solutions in cloud, big data and applications quality assurance WW - Increased indirect revenue for HPE Software division by focusing on thought leadership and demand generation activities (traditional and digital) - Designed and executed marketing campaigns - Drove agencies and internal/external creative teams to build innovative, highly engaging customer experience - Influenced and managed joint budget - Managed virtual teams across geographies, functions and organizations

Special Project - Built the strategy and execution of the HP Enterprise 20/20 eBook, a social-enabled and global thought-leadership marketing program - Demonstrated HP leadership and initiated conversation with the market by releasing an innovative and crowd-sourced multimedia eBook featuring the role and responsibilities of IT in 2020 -In 3 months, the Enterprise 20/20 site has received more than 10 000 visitors, and the social-enabled eBook has been downloaded more than 9000 times.

• Repositioning of the software portfolio for SaaS and Cloud Management, resulting in additional investments in internal development and M&A in FY2011 • Launched messaging, positioning and strategy for cloud and SaaS, targeting CIOs and IT executives • Managed regional demand generation, resulting in economies of scale, integrated marketing communication, higher brand equity and increased sales pipelines • Trained sales specialists worldwide • Evangelism at events, customers/partners meetings, Press

Responsible for the marketing of HP Software IT Service Management solution in EMEA (Europe, Middle East and Africa)

• Provided strategic recommendations for the launch of a new biotech drug on the French market (branding, market segmentation, product positioning and communication) • Gathered, structured and analyzed market and competition and identified particularities of the French Market • Defined sales forces

• Managed IT Service Management software (US$50m yearly revenue) life cycle from strategic marketing planning to tactical activities at corporate level • Defined requirements for current and future products by looking at market analysis, corporate strategy and customer/sales forces feedback • Drove

• Responsible for educating internal pre-sales and support organizations worldwide for new products • Developed beta program strategy and execution (resulted in quality improvements) • Led geographically spread team (Netherlands, Germany, France) of technical marketing engineers • Introduced innovat

General Management with concentration in Marketing

Real time and Networks