Gurusharan Dhillon

Product Planning Product Strategy Alternate Fuels Connected Cars Telematics

Sales Planning Demand Forecasting MTOC management

Strategic Marketing Business Planning KPI Monitoring

Developing sales and marketing objectives for all product lines including sales volume and profit forecasts. Planning product launches, overseeing strategies for existing products, and establishes action plans when results fall short of planned objectives. Identifying prospective new products, assessesing their viability (feasibility study) and profit potential, and conducting test marketing (research & development) New/Existing line up Pricing and profitability Life Cycle Management Iinterpreting mark

Overall Brand and Image Management Strategy formulation to achieve Volume objective and maximize market share Formulation of Sales and Marketing programs to ensure best Return on Investment Finalizing, monitoring and controlling of Marketing budget Vehicle Ordering and Volume Management Pricing to maintain competitiveness while maximizing Profit and Volume opportunity Research programs to build deeper understanding of consumer segments Liaising with ad agencies for developing brand, tactical and cor

Preparation of annual business and marketing plan Managing and monitoring performance of focus brands Monitoring of competitor pricing strategy, sales volume and market share Developing consumer promotions to ensure best return on marketing funds Implementation of mass customer contact and loyalty programmes to increase existing levels of customer satisfaction and reduce attrition Liaising with media and advertising agencies for developing brand, tactical and corporate campaigns Developing Point of Sa

New Business Development through liaison with architects and Air Conditioning and Refrigeration consultants Key Account Management Identification and appointment of dealers and dealer management Monitoring of effectiveness of dealer sales force through periodic review and training Achieving sales and revenue targets