Erika Velazquez

- Defines and communicates segment value proposition and portfolio positioning - Contributes to global strategy definition through analysis of markets, end-user segments, new business models, competitors, product gaps and channels to market. - Leads market requirement assessment and maintains product roadmap collaborating across seven BUs and key geographies

- Drove execution of strategy projects including project management, follow-up strategy and business plan implementation. - Formulated output from strategy projects into concise and articulate presentations to executive management. - Identification and due diligence process of partnership agreements, joint ventures and strategic investments. - Led creation and rollout of an engaging group level value proposition. Managed content generation and budget, coordinated product launches.

- Worked across the company’s relevant business units and regions to help define, develop and capture profitable growth opportunities through targeted - Established and developed the initiative’s business intelligence function: performing value chain and competitive analysis, preparing monthly newsletter to global community, analyzing key industry trends and their potential impact in business. - Defined and rolled out group value proposition through creation of marketing tools.

Management-oriented program consisting of four international assignments in Zurich (CH), Raleigh (USA), Vaasa (FI) and Shanghai (CN) focusing in strategy and marketing, business development and factory sales of low-carbon technologies including smart grids, solar power, wind power and efficient transformers.

Designed and implemented a raw material inventory reduction program, achieving a 13% reduction (700 K USD). Negotiated pricing and delivery terms with international suppliers.

Global energy issues, sustainable energy technologies and their interactions with economics, the environment and policy.

Mechanics of materials, materials science, thermodynamics, fluid mechanics, heat transfer, manufacturing engineering, circuit analysis, energy conversion, control theory, power systems analysis, design of electrical machines.