Guyra Kaplan de Castro

Founded in 2004, TeleSign is the largest service provider in the rapidly growing phone-based verification and authentication security segment. By sending a one-time PIN code via voice or SMS to an end user’s phone, TeleSign’s technology authenticates the user in real time, immediately reducing fraud and spam. TeleSign provides verification services for the world’s largest and most prominent web companies, verifying users in more than 200 countries and 50 languages.

The Tech Coast Angels is one of the largest organizations of angel investors in the US , with nearly 300 angels. In the last ten years, Tech Coast Angels members have invested $100 million in 160 local companies. More than just money, TCA provides connections, knowledge, mentoring and operational assistance to bold early-stage entrepreneurs with 'game changing' ideas. Duties/Assignments: - Participate in company screening and due diligence process

Completed sales-related and marketing administrative projects that included running monthly, quarterly and five-year marketing and sales forecasts, studying variances from forecasted sales volume and determining factors that influenced market share. Conducted research on company and other assignments in database in addition to ongoing competitive analysis. Assisted in creating and editing sales and marketing intelligence materials, which included presentations, reports and website content.

Researched and analyzed attractiveness of commercial markets in Latin America, Asia, Europe, Africa and Middle East for U.S. companies seeking to expand internationally. Identified and introduced reputable foreign tradeshows, distributors and strategic partners within the General Consumer Goods, Biotechnology, Apparel, Pharmaceuticals, Electronics, Jewelry and Defense Industries, and provided insights on effective entrance strategies that resulted in successful business partnerships and sales generation.

Conducted internal analysis of existing internet marketing efforts for nine of Kendall-Jackson's portfolio brands. Researched growing trends in direct-marketing both within the wine industry and from other industries to increase direct-to-consumer sales. Met with marketing executives from five wineries to identify each brand's particular needs. Completed report on researches findings, of which some suggestions were implemented.

Conducted market research on trends within the wine industry focusing on green-sustainable initiatives and Internet promotions. Monitored daily press and blogs to measure impression of PR initiatives. Assisted with the development and updating of media lists and other databases, including client, marketing, prospect and administrative databases. Contributed to other client, business development and firm management projects as needed.