Hamza Faiq Ashraf

Design Systems: Developed and maintained a comprehensive digital design system, improving brand consistency across web and mobile platforms. Web Optimization: Redesigned website layouts and user flows, focusing on reducing friction and increasing user engagement across digital touchpoints. Cross-Functional Strategy: Collaborated with international teams to execute media strategies. Project Leadership: Managed end-to-end design delivery, ensuring all digital assets met high-quality standards

Social Experience: Produced high-engagement video content and animated illustrations tailored for Instagram, Snapchat, and YouTube. Strategic Growth: Partnered directly with founders to schedule content based on user activity data, maximizing reach and conversion rate

Information Architecture: Defined user journeys and site structures using storyboards, process flows, and sitemaps for complex digital products. Interface Design: Designed core Graphic User Interface (GUI) elements, including interactive menus, tabs, and widgets for the Salamplanet App. User Engagement: Created short-form motion graphics and animated videos that increased social media brand interaction.

Content Lifecycle: Led end-to-end production, including scriptwriting, shooting, and editing for original digital content. Stakeholder Management: Strategized with clients and partners to ensure production timelines met business objectives.