Hamza Faiq Ashraf

• Developing and refining brand identities, logos, media kits and visual guidelines • Designing and enhancing websites to deliver consistent and professional user experiences • Creating branded social media content, campaign assets and short-form videos • Supporting brand launches and digital marketing initiatives • Organizing and improving workflows across Microsoft 365, SharePoint and Jira • Monitoring content performance and supporting projects from initial planning through final delivery

Scalable Asset Creation: Engineered and maintained a scalable digital design system, reducing design-to-development handoff time. Cross-Functional Collaboration Partnered with cross-functional international teams to align visual solutions with business strategies, creating a strategic bridge between commercial goals and product viability. Managed the end-to-end design lifecycle, ensuring all visual deliverables met strict quality standards.

Social Experience: Produced high-engagement video content and animated illustrations tailored for Instagram, Snapchat, and YouTube. Strategic Growth: Partnered directly with founders to schedule content based on user activity data, maximizing reach and conversion rate

Information Architecture: Defined user journeys and site structures using storyboards, process flows, and sitemaps for complex digital products. Interface Design: Designed core Graphic User Interface (GUI) elements, including interactive menus, tabs, and widgets for the Salamplanet App. User Engagement: Created short-form motion graphics and animated videos that increased social media brand interaction.

Content Lifecycle: Led end-to-end production, including scriptwriting, shooting, and editing for original digital content. Stakeholder Management: Strategized with clients and partners to ensure production timelines met business objectives.