Hanna Zub

Development and implementation of educational project "The Game of Idea". Direction: analysis and development of psycho-emotional properties of a person, formation of the skill of analysis and qualitative comprehension in the format of intellectual entertainment. Skill of thougts. Channel analysis, lead generation, traffic setting. Development, creation of creatives. Control and analysis of KPI. Reports, conclusions, recommendations.

Strategic planning and reporting of marketing. Leads generation for Telemarketing, conversion funnel analysis. Search potential Target Audience, evaluation of its Investment attractiveness. Coordination of External Call-Centers. Management of SEO, Yandex Direct , Googl Analytics and web-site upgrade. Creating a Concept of Social Media Marketing Coordination of reputation management (SERM) Manage and evaluating the effectiveness of employees. Training and mentoring.

Marketing Department Management as four divisions: Branding Marketing PR Certification. Development of KPI system for Department. Writing business processes of Marketing. Strategic planning on B2B market in Russia, Retail and foreign markets (Europe, Asia, LA) Working out and implementation of Brand strategy for Retail and B2B (9 brands) Working with massive of data and find out new or latent needs, demand drivers, main motivations and incites of consumers. Promo3on and media strategy(ATL, BTL, PR, Digital)

Writing strategies for clients Target audience Analysis and TA-presence in digital-media Competitors strategic analysis Finding insights, analysis of consumer motivations Developing long-term platform for brand communication in digital-media Cannel selection for a campaign (SMM, Search, Apps, Integrations, Mobile) Generating ideas for new projects, participate in the development of creative solutions Creating reports TNS (Galileo, Zodiac, I-Star) Working with brands: Henkel PepsiCo Mango ВТБ Laimon Fresh

Development of marketing strategy to make new product available through Internet Sirius-128. - Preparation for investment memorandum of industrial machines producer: marketing plan preparation. - Marketing research conducting in the field of mobile-link CDMA. - Investigation of customer preference. - Development and conducting of training for enterprise managers and heads of advertising departments: “Internet as means to promote companies, goods and services”.