Hannes Koch

Basic

Angestellt, Head of Consumer Journey Management (Central Europe), BSH Hausgeräte GmbH

München, Germany

Skills

Marketing Strategy
Agency Network
Budget Responsibility
Leadership
Digital Marketing
Online Marketing
B2C
Consumer Marketing
Website
SEO
SEA
Media
Online Media
Performance
Mobil
Social Media
Facebook
Instagram
YouTube
Influencer
User Generated Content
Consumer Experience
Loyalty Management
CRM
Lead Management
DSGVO
Content Marketing
Reviews
Brand Marketing
Product Marketing
Campaign Management
B2B
B2B Portals
Trade Marketing
B2B CRM
eCommerce
Digital Sales
Multichannel
Amazon
Digital POS
Pomotions
D2C
Digital Workplace
Internal Employee Communication
IoT
Smart Home
Partner Management
Digital Products
Digital Services
Content Management
CMS
Content Syndication
Video
Analytics
DMP
Wiki
Know How Transfer

Timeline

Professional experience for Hannes Koch

  • Current 1 year and 3 months, since Apr 2021

    Head of Consumer Journey Management (Central Europe)

    BSH Hausgeräte GmbH
  • 1 year and 8 months, Aug 2019 - Mar 2021

    Head of Marketing Services & Consumer Journey Management (Germany)

    BSH Hausgeräte GmbH
  • 2 years and 4 months, Apr 2017 - Jul 2019

    Head of Digital Marketing

    Robert Bosch Hausgeräte GmbH / BSH

  • 1 year and 10 months, Jun 2015 - Mar 2017

    Marketing Manager Online

    Robert Bosch Hausgeräte GmbH / BSH

  • 2 years and 5 months, Jan 2013 - May 2015

    Digital Marketing Manager

    PIRELLI Deutschland GmbH
  • 2 years and 3 months, Oct 2010 - Dec 2012

    Media & Consumer Marketing Manager

    PIRELLI Deutschland GmbH
  • 7 months, Mar 2010 - Sep 2010

    Erfahrungssammler

    Weltreise

  • 1 year and 5 months, Oct 2008 - Feb 2010

    Mediaplanung

    Serviceplan Gruppe / MEDIAPLUS

  • 3 years, Oct 2005 - Sep 2008

    Studium Berufsakademie Mannheim

    PIRELLI Deutschland GmbH

Educational background for Hannes Koch

  • 3 years, Oct 2005 - Sep 2008

    Industrie/ Wirtschaft

    Berufsakademie Mannheim - University of Cooperative Education Mannheim

    Marketing, Materialwirtschaft, Internationales Management

  • 3 years, Oct 2005 - Sep 2008

    Industrie/ Wirtschaft

    Open University of London

    Marketing, Materialwirtschaft, Internationales Management

Languages

  • German

    First language

  • English

    Fluent

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