Mag. Harald Lang

Angestellt, Marketing Manager, GoodMillls Österreich

Schwechat, Österreich

Fähigkeiten und Kenntnisse

Food Innovation
Brand Strategy
FMCG Marketing
CEE Market Entry
Internationalisierung
Brand Communication & Advertising
Trade Marketing & Promotions
Personal Coaching
Team leadership
Enthusiasm & Openness

Werdegang

Berufserfahrung von Harald Lang

  • Bis heute 5 Jahre und 7 Monate, seit Okt. 2018

    Marketing Manager

    GoodMillls Österreich

  • 1 Jahr und 7 Monate, Okt. 2016 - Apr. 2018

    Head of International Marketing

    Tchibo GmbH
  • 4 Jahre, Okt. 2012 - Sep. 2016

    International category & marketing leader

    Intersnack Group

    international marketing strategy & innovation in 13 European countries

  • 2 Jahre und 2 Monate, Aug. 2010 - Sep. 2012

    Senior Brand Manager

    Danone Österreich

    Responsible for No 1 dairy brands in Austria: Activia, Danacol, Topfencreme. 360 degree ATL + BTL campaigns, PR, market research and innovation

  • 3 Jahre und 11 Monate, Sep. 2006 - Juli 2010

    Brand Manager

    Danone Poland Sp. z o.o.

    Brand Manager for Danio, Activia and Fantasia. ATL + BTL promotions, launched several innovations under Activia Brand (drinks, breakfast snack), carried out wide range of qualitative and quantitative market research

  • 2 Monate, Juni 2006 - Juli 2006

    Researcher

    US-AID Partner for Financial stability program

    carrying out comparative research on corporate governance and CSR among TOP 10 listed companies in CEE and BRICS

  • 2 Monate, Juli 2005 - Aug. 2005

    Researcher & Consultant

    Center for Social Initiative Management, Hyderabad (India)

    Developing a manual about Human Resource & Finance Management for NGOs and Social Entrepreneurs.

  • 5 Monate, Feb. 2005 - Juni 2005

    Master Thesis

    Wallner&Schauer Sustainable Consulting

    market research on sustainability reporting; aquisition of new customers; writing master thesis,

  • 5 Monate, Sep. 2004 - Jan. 2005

    Internship

    Siemens Communications

    intership in IT department, working on knowledge management sytems, organising World Cafe for entire department

  • 2 Jahre und 3 Monate, Juni 2001 - Aug. 2003

    Office Assistant

    Hernstein International Management Institut

    database administration for trainings management, communication with trainers, administration of recruitment process

Ausbildung von Harald Lang

  • 1 Jahr und 3 Monate, März 2013 - Mai 2014

    Coaching

    WIFI - Business Coaching

    Coaching, Gesprächsführung, Personalentwicklung, Kommunikation, Potenzial-entfaltung

  • 10 Monate, Sep. 2005 - Juni 2006

    international business management

    University of Bradford Program at LKAEM, Warsaw

    economy, business management, finance & accounting, marketing, human resources

  • 6 Monate, Sep. 2001 - Feb. 2002

    communication & documentation

    University of Murcia, Spain

    Exchange Semester (Erasmus-Scholarship) at the University of Murcia, Faculty for Communication and Documentation Marketing, Web design, Sociology, Spanish, English

  • 3 Jahre und 10 Monate, Sep. 2000 - Juni 2004

    Information and Knowledge Management

    University of Applied Science Burgenland, Department for Information & Knowledg

    Knowledge Management, Communication and IT Systems, Controlling, Research and Documentation, Project Management

Sprachen

  • Deutsch

    Muttersprache

  • Polnisch

    Fließend

  • Englisch

    Fließend

  • Spanisch

    Fließend

  • Französisch

    Grundlagen

  • Portugiesisch

    Gut

Interessen

Sustainability Business Ideas
FMCG marketing
Online Marketing
CEE-Countries
Jazz Music
Triathlon

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