Hardy Poppinga

Responsible for Partner Management and Business Development for SAP's Strategic Alliance Partners in the EMEA and DACH Regions

- Member of the EMEA Ecosystem & Channels leadership team - Responsible for Volume & Ecosystem Marketing across the small medium as well as the large enterprise business - Leading an international team of marketing managers - Defining the vision, mission as well as the goals, strategy and plan, setting and tracking the targets and achievements, driving change management - P&L responsibility - Responsible for Demand Management as well as Pipeline Creation with KPIs for revenue and pipeline creation.

- Head of marketing communications, leading the product management; media and analyst relations for Windows Mobile and Windows Embedded in EMEA - Responsible for a team based across eight countries - Defined the goals, strategy and execution plans for EMEA - Microsoft spokesperson for media, and analysts - Close collaboration with Sales - Increasing Reputation and Awareness as well as changing perceptions in the respective markets - Planning and conducting product launches in the EMEA markets.

- Responsible for leading a team of marketing managers across Europe. - Developed and executed the marketing strategy and plans for EMEA. - Built a robust sales pipeline by initiating and driving pan-European field-marketing activities. - Responsible for driving joint partner programs with strategic sales partners such as: IBM, BEA, Accenture, PWC. - Increased customer and partner satisfaction through the initiation of a customer satisfaction program.

- Planned and executed OARs expansion into the US, leading the project with McKinsey and Accenture - Opened new sales offices across the US - Responsible for running OARs US West in Santa Clara. - Initiated and developed strategic alliances with key partners - Launched a new eCommerce and content management platform