Harold van der Hoeven

Solving the problem of exhibiting companies at trade shows by: - setting a trade show goal / ambition - developing a game with the key company message - attract therefore more visitors - determine their "lead potential" after the game - following up referring to the branded game is then easy We are proud to have built a track record at world wide exhibitions such as Osaka, Tokyo, Dubai, Boston, Hannover, Brussels, Madrid, Kopenhagen and Amsterdam.

improving online sales of state lottery tickets

Main goal: Setting up proactive CRM policy and implement it. Splitting current CRM department into two activities; Business Intelligence and commercial interaction with current customers. Primary focus on email interaction. Starting with new formula of newsletter. First results of personalization of newsletter: + 50 % in open rates and + 50 % in clickthrough.

Creating a new formula for kvk.nl by implementing: - the positioning of the new brand of kvk - the chosen channel strategy where kvk.nl is the primaire entrance channel - creating room for regional content Check if current organizational structure for internet is able to manage the new formula for kvk.nl

setting up emailmarketing by: introducing newsletter formula introducing two online campaigns where productoffers are related to gained interests introducing action related emails cleaning up database collecting interest and storing them per person

Improve sales by improving the website sales process and add an email marketing program. Change of website with new interaction design. Change of brand style, change of productportfolio, change of prices. Implemented google analytics.

Operational Management. Designing and implementing all processes which facilitated the sales within this start-up.

Board assignment: Change this product from question mark to star. This product increased in volume for the last few years with 20 % per year. In 2006 the volume increased with 600 % due to focus on sales, a dedicated team and minimum of managerial influence. The product has been changed into https://www.tntpostkaartenservice.nl/

Commercial responsible for www.tpgpost.nl (consumer segment) which means; within the organisation of TPG Post (the dutch postal operator) organizing internet within all departments (technical, usability, functionality, communicating, CMS development, etc), organizing sharing of information between simular organizations (same size), measuring internet succes and profit/savings and channel management through call substitution.

enabling marketing to get their applications and websites running without the IT hassle. Managing projects internet related projects and campaigns and being responsible for budget (3,5 mln) and quality of delivered products

Enabling competitors of KPN to attach their infrastructure to KPN infrastructure, obligated by dutch law

combining purchasing power of 15 leisure parcs and negotiating best price and conditions with suppliers. Combining knowledge of all departments within the 15 leisure parcs and setting up measurement of quality and monitoring it and analyzing which training needs are there for which parcs.

making an experience out of a normal stay in a hotel + research and consultancy