Hasnat Raza

• Spearheaded the development of digital content, aligning with client branding and marketing strategies. • Enhanced client brand identity through targeted social media content, leveraging analytics for performance optimisation. • Acted as a brand custodian, ensuring content and branding coherence in line with industry trends.

• Led UI/UX design for JourneyHero’s website, enhancing user experience and interface, contributing to a 20% increase in brand recognition. • Streamlined creative processes, achieving a 50% efficiency boost, and played a key role in boosting ad campaign conversions by 25%. • Produced engaging multimedia content, including promo videos and social media campaigns, enhancing brand visibility and interaction.

• Conducted market research to support marketing initiatives, gaining insights into customer behavior and purchase decisions. • Developed marketing tools and strategies to enhance brand awareness across various platforms.

• Coordinated comprehensive marketing strategies, ensuring alignment with company goals and client expectations. • Managed project documentation and media plans, contributing to significant brand awareness growth.

• Led design projects from inception to completion, demonstrating strong leadership and team management skills. • Developed diverse marketing and design materials, significantly contributing to client satisfaction and project success.