Heba Elkafrawy

Creating a comprehensive Marketing Plan, Market Research and Competitive Analysis for the MENA region to identify for product development department on our region's product specifications needs to insure increase in market share on yearly basis. Budgeting an annual 3 year target plan and analysing its outcome on yearly basis. Managing all aspects of Marketing Communication in MENA. Responsible of training sales force, agents and distributors on new products.

Creating, driving and assessing the results of regional Marketing campaigns for different product applications. Production of press releases for internal and external publications including magazines, newsletters and e-shots. Event planning and management to present the brand professionally to key stakeholders. Managing all aspects of print including design, samples, approvals, production and distribution. Regularly updating and training the Sales force on new products and supporting Marketing material.

Created and maintained the corporate brand identity. Writing content of brochures and online media. Assessing the client to identify the opportunity within their business and providing solutions. Developing and executing marketing strategies and campaigns, analysing the results to review their effectiveness. Managed training of ISO, EFQM and Investors in People (IIP)

Advertising, Marketing Communications and Graphic Design.