Dr. Heide Marie Resch

Passionate marketing for premium optical instruments – built for those who value precision, quality, and the beauty of nature.

Bringing my Life Science Support mindset to parenting – combining customer empathy, clear communication, and 24/7 problem-solving on a whole new level.

Empowering Scientists with Advanced Technologies for Cutting-Edge Research - Sales responsibility in Germany (instrument demonstrations, quotations, negotiations, CRM, Lead generation) - Customer support (application-based and technical support, instrument installations, trainings, workshops, tutorials) - Managing all marketing activities (content creation, social media, website, etc.) - Event management (international conferences and trade fairs, customer workshops, distributor meetings, etc.)

Developing and executing impactful global marketing campaigns - Managing all online marketing activities (blog articles, social media, mailing activities, etc.) - Developing and editing sales collateral (product brochures and flyers, give-away products, etc.) - Relaunch of a new company website (structure and content, web design and SEO) - Event management (international conferences and trade fairs, customer workshops, etc.) - Adapting and applying CRM system for marketing, sales and support (Odoo)

Developing and coordinating global marketing activities - Sales Collateral - Content Marketing - E-mail Campaigns & Newsletter - Social Media Marketing - Portal Marketing - Relaunch of Company Website - Event Management

Supporting Users & Scientists - Instrument Installations & Trainings - Workshops & Trainings - FAQ Documents - Customer Relation Management

Biochemical and structural characterization of protein-tRNA complexes, Microscale Thermophoresis to study protein-tRNA interactions, Protein expression & purification, chromatography, biophysics

Nucleotide Excision Repair: From Recognition to Incision