Heiko Lippok

- continuous development and implementation of the social media and content strategy - digital transformation of marketing programs for affiliated partners - explicit trade marketing concept development and implementation for the lifestyle division - collaborate with and briefing of media agencies on paid social media plan - briefing of art directors, photog-& videographers for content productions - influencer collaborations - overall responsibility for the "football mgzn" publication (online and offline)

as a student worker, i ensured the smooth planning and coordination of all activities related to catering at the stadium „Am Böllenfalltor“ for fans, vip guests, clubs and players during the seasons 16/17 (1st Bundesliga) and 17/18 (2nd Bundesliga) by guiding and controlling all external service providers

Marketing • Sales • Events

Customer service teamsport, responsible for specialized dealers and football clubs of the 1st - 4th league (Germany, Austria and Switzerland)

Thema Masterthesis: Kaufentscheidungs- und Kanalwahlverhalten in einem Multi-Channel-Umfeld: Eine empirische Untersuchung von Sportartikelkäufern

Thema Bachelorthesis: Eigentumsverhältnisse und beherrschender Einfluss im deutschen Profifußball