Helena Pfisterer

• Creation of the brand experience & competition analysis • Development of product specific target groups by analysing their needs, pains & gains • Creation of product strategie • Development of a targeted navigation architecture by using UX specific tools • Creation of wireframe prototypes & first user testing • Design of sleek & user targeted interfaces • Direct coordination with developers to ensure a seamless development • A/B testing & analysis for a continuous product improvement

• UX & UI design and improvement of websites, e-shops and apps, from research and user testing to wireframing, prototying and creation of beautiful designed interfaces • Development with modern front-end technologies & e-commerce platforms (vue.js, Shopify, Shopware 6) • Coordination with developers to ensure a seamless development with high quality designs • A/B testing & analysis for a continuous improvement • Design and creation of on- & offline marketing material

• Design and frontend in the advertising industry • Improving the internal platform: user research & testing • A/B testing and automation with 3rd party tools • Cross-project coordinating tasks with PHP to create automated test environments • Collaboration with other departments to optimise and improve currently used media and technology • Independent working to tight deadlines

Alongside my full-time postition as Web Designer at plista, I have started working for Paperhive as a freelance UI/UX Designer to improve their web application. I am responsible for: - improving usability elements - making changes to the current design - suggest new ways of structuring the platform - create brand guidelines and awareness for consistent usage throughout all corporate elements - Front-end development and improvements to the existing code

Click to edit position description- Website design and build - Mobile optimisation for websites and emails - Digital Marketing Survey: design, illustration, photography and print - Print and editorial design - Front-End development - Corporate design and web development - Responsible of Brand Guidelines and Brand Documents, feed back to team to ensure brand consistency throughout internal designs - Illustration and digital design

- Managing a small team - Quality checks on work done by team - Manage client relationships and make sure the service is at highest standard - Website design and build - Mobile optimisation for websites and emails - Digital Marketing Survey: design, illustration, photography and print - Corporate design and web development - Illustration and digital design

• Teaching German based on international levels (A1-C2) • Classes for adults and teenagers in small groups • Crash courses • Private classes for adults and teenagers • Language exchange Spanish - German

• Website design & build • Data management • Website development with jQuery and JavaScript • Digital image retouching • Vector illustration techniques • Independent working from design to final build

Courses included computer graphics, digital automisation, web design, graphic design and digital media

Courses included image retouching, video & audio, advertising as well as website development and design, programming and database management.