Helge Zirkl

Innovative Ventures is dedicated to implementing new, fast-growing and cutting-edge sports trends and thrilling adventures in unique locations around the world.

Elevating Brands with Proven Red Bull Expertise & AI-Driven Innovation: With 20+ years of high-impact marketing leadership across sports, FMCG, media, & entertainment, I develop strategies that drive brand distinction and sustainable growth. At Red Bull—one of the world’s most innovative marketing companies—I learned from the best, leading global programs that set new industry standards. This experience allows me to apply high-performance tactics and creative excellence to help brands stand out and succeed.

- Revamped corporate identity & website - Redefined brand marketing, incl. identity, positioning, experience & loyalty - Developed and executed a B2B-focused digital marketing strategy for lead generation and GTM (content, so-me, SEO/SEA, email mkt, partnerships & influencer programs) Key achievements as Board Member: - Led corporate strategy realignment (organization, comms, digital transformation, cost control etc) - Strengthened personnel planning: recruitment, career development & compensation strategy

I took a one-year career break to spend quality time with my family, start developing my AI skills, and prepare for my next career step.

- Defined and led Red Bull´s global boardsports strategy across 75+ markets - Data-driven 360° digital marketing strategy to engage with audiences/consumers - Delivered ‘beyond the ordinary’ content quality and experiences - Hired and mentored a cross-functional, high-performing team of digital marketing specialists: content, editorial, programming/social (PESO), communication, distribution & licensing, partnerships, analytics & data-management - Managed 90+ projects annually and the department budget

- Directed the global content strategy across Red Bull´s media network (digital, mobile, TV, audio, print) with core media offerings for local & global audiences - Led an international team in communication, content (dev. & prod.), programming, social media, partnerships - Created authentic live- & non-live content, drove funnel growth through smart programming tactics via social media channels, owned and targeted earned media outlets - Managed 75+ projects annually with an expanding content budget

- Reorganized the global boardsports program and turned Red Bull into marketing leaders within this space - Realigned the global digital content strategy and guided 55+ country offices in content production & digital marketing - Established global communication, activation and audience development strategies: social media, PR, analytics, SEO/SEA, organic & paid traffic acquisition - Directed and created authentic and engaging live and non-live content initiatives linked to Red Bull´s marketing assets

- Oversaw marketing, content, programming, communication, and partnership strategy - Managed budget & financials incl. P/L responsibility - Directed the production, sales, and distribution of merchandising products - Established the magazine, its videos and website as the leading Skate/Snow/Surf publication in Europe. Playboard was a pioneer in connecting offline & online content into a seamless user journey - Released 73 magazine issues, 11 video magazines, countless web-videos, 9 merchandising collections

- Established the content marketing and communications strategy for getaddictedto.com - Processed and implemented various mobile apps - During this time I was responsible for the worldwide publication of a photo book (22,000 copies), two photo calendars (9,500 copies), three mobile apps and brought about 250,000 unique visitors per month to the website

- Directed and oversaw the interactive online events “King of SKATE“ & “King of SNOW“. - Global marketing, communication and partnership management. - Budget and financial management incl. P/L responsibility. - 17,000 participants from 25 nations resulted in website traffic of around 1,45 million unique visitors (without the help of social media).

Sales, marketing, strategy, buying

Marketing, Communication, Medien, Rechnungswesen, Finanzwirtschaft, Vertrieb, Produktionsmanagement, Informationstechnik, Wirtschaftsrecht und Personalmanagement, Mikro- und Makroökonomie, Strategisches Management, wissenschaftliche Methodenlehre