Navigation überspringen

Henrik Bustrup

Bis 2018, Vice President Marketing, Banking and Payments, Global Financial Solutions, FIS Global
London, Vereinigtes Königreich

Werdegang

Berufserfahrung von Henrik Bustrup

  • Bis heute 6 Jahre und 10 Monate, seit Sep. 2018

    Consultant

    HB Consult

    Working with SMB organisations providing marketing services including advice, guidance and project management. Areas include campaign, channel, digital, product, and solution marketing.

  • 8 Monate, Okt. 2017 - Mai 2018

    Vice President Marketing, Banking and Payments, Global Financial Solutions

    FIS Global

    • Directed the development and implementation of global marketing strategy for multi-channel programmes inclusive of internal and external communications, solution marketing and demand generation. • To address low brand awareness and reputational issues in Germany and the UK created targeted media campaign. • As part of European Leadership team developed strong relations across organisation especially within client relationship management, sales and product development.

  • 2 Jahre und 2 Monate, Apr. 2015 - Mai 2017

    Marketing Director, UK and Europe

    Tata Consultancy Services Ltd

    • Planned and executed go-to-market strategies that drove new customer acquisition and grew existing accounts through campaigns, communications, content creation, events, digital marketing, thought leadership, and the management of influencer and analyst relations. • Created campaign promoting retail banking system targeting UK banks resulting in 25 MQLs and up to USD50 million in sales revenue. • Raised brand awareness by 2% within 12 months among key target segment.

  • 4 Jahre, Mai 2011 - Apr. 2015

    Director, Global Marketing Operations

    Tata Consultancy Services Ltd

    • Drove the operational performance of the industry vertical and service line marketing teams by setting, monitoring, and reviewing targets ensuring continuous alignment with business focus.

  • 2 Jahre, Mai 2008 - Apr. 2010

    Sales Enablement Process Excellence Expert

    Tata Consultancy Services Ltd

    • Created, facilitated and executed go-to-market strategy for a range of offerings of strategic importance, which led to higher sales revenue and market penetration. • Developed and managed the customer suspect research programme resulting in 5 new business opportunities within 3 months. • Designed and executed global customer satisfaction programme, which achieved 600% increase in participation and identification of 3 corporate improvement initiatives.

  • 1 Jahr, Mai 2007 - Apr. 2008

    Senior Marketing Manager

    Tata Consultancy Services

    • Built and managed industry specific offerings and services lead generation campaigns using traditional and digital channels exceeding targets by up to 100%. • Managed, coached and developed marketing team including assessment of professional capabilities and career progression. • Introduced and managed an account based marketing approach for a major global banking customer – a first for TCS – that led to multiple business opportunities and penetration at highest management level.

  • 3 Jahre und 5 Monate, Jan. 2004 - Mai 2007

    European Advertising Manager

    Xerox Corporation

    • Managed European advertising, brand and marketing strategy with budget of USD25 million. • Responsible for strategic planning of integrated advertising activities and managing agency teams. • Developed and executed brand, channel, product and services campaigns across 15 markets and multiple media channels that increased shipments by 210% and grew market share by a factor of 5 in key segments. • Increased brand recognition to be among top-3 brands for category.

Ausbildung von Henrik Bustrup

  • 2 Jahre und 1 Monat, Okt. 1995 - Okt. 1997

    M.Sc. in Economics and Business Administration

    Copenhagen Business School

    M.Sc. in Economics and Business Administration, specialising in International Marketing and Management.

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Fließend

  • Dänisch

    Muttersprache

  • Schwedisch

    Gut

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z