Henrik Bustrup

Working with SMB organisations providing marketing services including advice, guidance and project management. Areas include campaign, channel, digital, product, and solution marketing.

• Directed the development and implementation of global marketing strategy for multi-channel programmes inclusive of internal and external communications, solution marketing and demand generation. • To address low brand awareness and reputational issues in Germany and the UK created targeted media campaign. • As part of European Leadership team developed strong relations across organisation especially within client relationship management, sales and product development.

• Planned and executed go-to-market strategies that drove new customer acquisition and grew existing accounts through campaigns, communications, content creation, events, digital marketing, thought leadership, and the management of influencer and analyst relations. • Created campaign promoting retail banking system targeting UK banks resulting in 25 MQLs and up to USD50 million in sales revenue. • Raised brand awareness by 2% within 12 months among key target segment.

• Drove the operational performance of the industry vertical and service line marketing teams by setting, monitoring, and reviewing targets ensuring continuous alignment with business focus.

• Created, facilitated and executed go-to-market strategy for a range of offerings of strategic importance, which led to higher sales revenue and market penetration. • Developed and managed the customer suspect research programme resulting in 5 new business opportunities within 3 months. • Designed and executed global customer satisfaction programme, which achieved 600% increase in participation and identification of 3 corporate improvement initiatives.

• Built and managed industry specific offerings and services lead generation campaigns using traditional and digital channels exceeding targets by up to 100%. • Managed, coached and developed marketing team including assessment of professional capabilities and career progression. • Introduced and managed an account based marketing approach for a major global banking customer – a first for TCS – that led to multiple business opportunities and penetration at highest management level.

• Managed European advertising, brand and marketing strategy with budget of USD25 million. • Responsible for strategic planning of integrated advertising activities and managing agency teams. • Developed and executed brand, channel, product and services campaigns across 15 markets and multiple media channels that increased shipments by 210% and grew market share by a factor of 5 in key segments. • Increased brand recognition to be among top-3 brands for category.

M.Sc. in Economics and Business Administration, specialising in International Marketing and Management.