Henrike-Augustine Birkholz

I support companies and startups in developing strong brands and marketing strategies that drive long-term growth. My work focuses on strategic brand consulting, corporate identity development, and communication concepts that increase visibility and impact. - Development of brand strategies, including positioning, messaging, and visual identity - Consulting on marketing and communication strategies for companies and startups - Creation of cohesive corporate identities

allygatr is developing an ecosystem for HR Tech startups, investors, and experts – I am responsible for brand building, strategic communication, and the implementation of all marketing measures. - Building and developing brand identity, including positioning, messaging, and visual alignment in the B2B environment - Conceptualization, planning, and implementation of events, community formats, and partner events - Responsibility for content creation & design of visuals

- Mentoring and support for female student founders in their entrepreneurial development - Advice on brand development, business strategies and company management - Networking and liaising with potential investors, mentors and partners - Begleitung bei unternehmerischen Herausforderungen

Project manager for B2B SaaS and Software solutions - Online Marketing - Performance Marketing - Content Marketing - Controlling/ Management - Web Design

As Head of Marketing, I led the company’s overall marketing and communication strategy across five brands within the Dance Academy Productions portfolio. I was responsible for brand management, team leadership, and the development of integrated marketing initiatives that increased visibility, customer engagement, and revenue.