Hesham Shakarchi

Imagine building something from the ground up, that's what I did with the marketing department at Empire World. From market research to overseeing campaigns, my goal has always been to create a brand that people connect with. 1. Undertaking market research to understand trends and customer preferences. 2. Managing brand exposure and placements in co-campaigns with external partners. 3. Developing Annual and quarterly Marketing Strategies and budgeting

Responsible for all the branding and communication of Switch company across all channels (social media, ATL, BTL, managing PR unit and production as well and reviewing & managing specific campaign Working on design adaptations and, working with external partners on co-campaigns and make sure that the campaign is on track and based on the agreement and make sure that both parties have the perfect exposure and logo placements, in addition to building a strategy for the Marcom department and campaigns.

Responsible for the Kurdistan region and north region branding & campaign management. Working on design adaptations following up on the brand exposure in the market working with external agencies, localizing all the central campaigns and making them suitable for the Kurdish community, working closely with the HQ’s branding team, and developing design options based on product owner’s requests.