Hilde Lavrijssen

Specialists screen specialists: My task as a job broker was to find the right job in the right environment for candidates in my field of expertise: marketing & communications. Screening candidates, prospection of companies, coordination of selection procedures, customer relations, ... Due to current economic situation I lost my job (together with 5 other colleagues).

I concentrated on the development and implementation of both B-to-B as B-to-C marketing programmes for the Belgian and Luxemburg market. Working for a provider of hearing aid systems with a network of stores and independent agents, the challenge was in educating the public on the consequences of hearing loss, breaking taboos surrounding hearing aids, and convincing people to come in for a free hearing test - bringing the various players in the process (customer, hearing centre and ENT doctor).

Strategic longterm planning, shortterm conceptualization, budget management, follow-up of above & below activities for all target audiences. Media planning, trade fairs, website development & management, customer service with a whole range of POS tools, development of retail network, public relations, etc.

Think tank, Project design & coordination development of an online workflow management software for the graphic industry DELANO (commercialized by Agfa Gevaert), product demonstrations on trade fairs, one-to-one demo selling, copywriting, production planning & coordination.

Development of B2B worldwide marketing strategy, including new Brand Image.

strategic planning, budget management, relationship management B-to-B, market research. Key player in the development and launch of the new Brand ‘ZESPRI’ worldwide, with 3 months conceptual work in Auckland, New Zealand.

Production planning and implementation Europe-wide marketing projects on B2B and B2C level, including in-store POS actions, competitions, media campaigns, PR coverage and incentives.

First year: administrative support for sponsorhip NZ canoe team at Olympics Barcelona and Expo Seville, press relations, follow-up activities of international public relations network. Second year: promoted to PR Executive level. Coordination PR activities with local PR agencies, organisation PR events & day-to-day relations with trade journalists to ensure press coverage.