Himanshu Sharma

- Leading the digital transformation of sales channels and customer touchpoints in EMEA - Identifying and evaluating new market opportunities and digital business models in EMEA and build and maintain collaborations with relevant marketplace partners in EMEA - Monitoring the daily operations of all e-commerce platforms and digital sales channels in EMEA as well as managing the e-commerce P&L with full budget responsibility in EMEA - Continuous optimization of the customer journey and user experience

An exploratory study of the potential applications of Chatbots to improve the online customer experience at MAHLE Aftermarket GmbH

Formulated the digital marketing strategy for the EMEA region | Planned, developed and executed the social media and content marketing initiatives | Performed competitor benchmarking of the automotive industry’s digital marketing activities | Conceptualized and executed online marketing campaigns with partner digital agencies | Supported the marketing managers of countries across EMEA by localizing the content | Tracked the key metrics & KPIs to measure the success of the online marketing campaigns

Led a team of 12, serviced more than 20 clients in advertising & online marketing solutions | Planned and supervised all B2B and B2C marketing & branding initiatives for the agency | Formulated marketing strategies for clients & identified marketing communication channels | Held single point accountability for achieving the organization's revenue targets | Worked closely with the corporate brand managers of notable international hotel chains

Led the client servicing & business development team of 6 to ensure high quality of service | Increased the network of clients by pitching the agency's work and building new relations | Performed market research and provided in-depth consumer behavior insights to clients | Conceptualized and delivered creative concepts and marketing collaterals to clients | Assisted the clients in brand management by ensuring alignment to CD/CI guidelines

Supervised all social media marketing, SEO, SEM and email marketing campaigns | Tracked the key metrics using Google Analytics to measure the success of the campaigns | Liaised with media publications for media buying and 360° marketing campaigns

Project Management | Strategic Management | International Business Development | Digital Transformation & Marketing | Innovation Management | Sustainable Globalization| International Economics | Business Controlling | Business Analytics | Information Management

International Marketing | International Services Marketing | Internet Marketing | Marketing Communications | Marketing Research | Consumer Behavior Across Cultures | Marketing Strategy | Relational & Direct Marketing | International Distribution Strategy

Financial Accounting | Business Maths & Statistics | Cost Accounting | Business Economics | Corporate Accounting | Banking & Insurance | Functional Management | Operations Research | Management Accounting & Business Finance | Company Law & Auditing