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Hing Nan Cheng

Angestellt, CEO / MD, Nepes Pte Ltd (Singapore)
Singapore, Singapur

Fähigkeiten und Kenntnisse

Strategic leader with 21 years of business experie
Design and Services industries
with proven track record assisting NA MNCs to open
especially in China. ____________________________
IBM Technology Group and Apple Computer in Sales
Business Development
Marketing
Product Development
Procurement
Manufacturing and Operation
of which 9 years at senior management level. _____
Marketing and Business Development across Asia Pac
Foundry
FPGA
PCBA
IC packaging & test
storage
plastic molding
metal sheet stamping
memories
STB Chip
Network Processor
MCU
design services and IP licensing ________________
presentation and public speaking

Werdegang

Berufserfahrung von Hing Nan Cheng

  • Bis heute 16 Jahre und 7 Monate, seit Dez. 2008

    CEO / MD

    Nepes Pte Ltd (Singapore)

    A senior executive leading the organization to weather through the current financial crisis, and to turn it around in the next 9 - 12 months.

  • 4 Jahre und 1 Monat, Aug. 2004 - Aug. 2008

    Marketing Director, Asia Pacific

    Xilinx Asia Pacific Pte Ltd

    _________________________________________________ Business Development for Asia Pacific. Grew by 24% (to US$243M) and built Design In pipeline > US$800M __________________________________________________ New Product Introduction (NPI) _________________________________________________ Product and pricing strategy (direct and through channels) _________________________________________________ Sales enablement _________________________________________________ MarComm (PR, Ads, Web, Events, etc.)

  • 2 Jahre und 8 Monate, Jan. 2002 - Aug. 2004

    Client Executive (Sales) ASEAN/India/ANZ

    IBM, Technology Group

    ________________________________________________ Increased indigenous OEM sales from US$15 million to US$32 million ________________________________________________ Product responsible – Foundry, ASIC, PowerPC, Technology design services, Network Processor, STB chips ________________________________________________ Achieved US$160 million design-in Life-Time revenue in Y2003 ________________________________________________ Established strategic account plan to achieve US$200 million in Y2006

  • 5 Jahre, Feb. 1997 - Jan. 2002

    Marketing Manager, Asia Pacific

    IBM, Technology Group

    - Increased regional sales from US$350 million to US$401 million in Y2002 - Achieved US$92 million, US$152 million and US$181million sales in1997, 1998 and 1999 respectively - Product responsible – Memory products (DRAM, SRAM), x86 CPU, Foundry, ASIC, ASSP, interconnect (packaging), PCBs.

  • 3 Jahre und 2 Monate, Jan. 1994 - Feb. 1997

    Product Development Manager, All-In-One Mac

    Apple Computer Inc.

    - Developed 3 models including low cost Mac for WW and AP market. - Responsible for product development, mass production and EOL management. - Managed a cross functional team consisting of Design, Manufacturing, Testing, Quality, Reliability, Document Control, Finance, Planning and Procurement.

  • 11 Monate, März 1993 - Jan. 1994

    System Outsourcing Manager

    Apple Computer Inc.

    - Responsible for US$240 million worth of system outsourcing, including Mac and 14” - 15” monitor. - Seeking reliable and competitive subcontractors in this AP region. - Developed and implemented outsourcing procedures in compliance to ISO 9000 quality management

  • 4 Jahre und 2 Monate, Feb. 1989 - März 1993

    Procurement Engineer ECAT products

    IBM, International Procurement Office

    - Responsible for US$12 million worth of ECAT/PCBA procurement. - Implemented EDI tool for graphics interchange to enhance Turn-Around-Time and product quality. - Trained by IBM Buyer School, negotiation skill, 6 sigma quality system, SPC and ISO9000 quality system.

  • 1 Jahr und 11 Monate, Apr. 1987 - Feb. 1989

    Test Engineer

    Tandon Computer

    - Responsible for Test process and diagnostic program development for PC, Floppy Disk and Hard Disk manufacturing. - Storage business acquired by Western Digital, but join Tandon to set-up Procurement office in Singapore.

Ausbildung von Hing Nan Cheng

  • 3 Monate, Aug. 2003 - Okt. 2003

    Executive Business Course

    Harvard Business School

    Business Administration Finance Business Management Information Technology Management Business Strategy

  • Electrical and Electronics Engineering

    National University of Singapore

    Computer Engineering

Sprachen

  • Englisch

    Muttersprache

  • Chinesisch

    Muttersprache

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