Hiroo Mirchandani

Have sales and profit responsibility of a business unit with over 275 Sales and Marketing people who promote a portfolio consisting largely of Over the counter healthcare products to the trade ,direct consumers and doctors. Am member of the Pfizer Global Women's Council which leads enterprise-wide gender diversity initiatives

Lead the marketing initiatives to increase demand for gold jewellery in India-the world's largest market for gold.This involved engagement with the regulator,a fragmented trade consisting of mom and pop jewellery stores,manufacturerers,artisans,designers and consumers

Lead the marketing operations of the Branded Food business which marketed well-known brands like Knorr,Brown & Polson etc.

Led the marketing initiatives of Mumbai Circle

Was All-India Head of Marketing of the USD 100mn Health Care Products Division (HCPD) which after years of stagnation recorded a 23% compounded average growth making Dabur the top Over The Counter (OTC) products company in India Directed a division which marketed 17 brands in categories like health tonics, digestives, candy, feminine & childcare. Led the team which built 2 of the top 5 Over The Counter brands in the country - Dabur Chyawanprash & Hajmola (as per Nicholas Hall report).• Contemporised Dab

Was the first lady Branch Manager in the paint industry with the sales responsibility of managing a USD 2.5mn Rajkot branch with a 15 member Sales & Administration team Had the responsibility of sales, collections & CFA operations required to service a network of 300+ paint dealers across Saurashtra in Gujarat. Pioneered the launch of 151 shades in Apcolite Emulsion which lead to its leadership Successfully re-launched 'TouchWood' ready-to-use wood-finish leveraging “word of mouth” of intermediaries

Worked on market research projects related to the electronics industry