Dr. Horst Juranek

Globale Unterstützung von Projekten im Export und Import. Das betrifft Verkauf und Sourcen von Produkten, sowie Problemstellungen im Bereich von Zollrecht, Logistik, Transportrecht und Umsatzsteuer-Recht. + Product-Market-Development & Sales for MagicBad Austria: Exp-Consulting, Imp-Sourcing and Trading in Western/ Eastern Europe, Distribution-Partner-Network in global markets (more than 50 countries with more than 25 languages). + Direct Marketing Campaign for Fildan Accessoires Product Innovations

Globale Entwicklung von Marketing-Strategien, Trainings-Konzepten und Trading-Lösungen : + DECRON/ Windows, doors, LOGOTRONIC/ Water measuring technology + ORAS/Finland, Mautner Markhof/ SLO food industry + Schwiglhofer/ Leisure- time- parks, Banyai- HUN/ Sanitary- furniture ...... + Feasibility- study Tscherner/ Waste disposal, CZE, Fellinger/ Installer. + Cluster activities: installers (Austria), rare wood (RUS), Games/ Sport/ Leisure time (HRO, SLO, HUN), environment (Austria).

+ My Services now: Trading, Sourcing, Training, Coaching + Owner of Global-Export-Import-Sales and ece-consulting.com + UBIT-Juror for International Projects, Lecturer at WIFI Vienna, WIFI Burgenland and WIFI Austria + Lecturer for global export-import and customs basic training and problem solving, chances + risks

Responsibility and results : + Marketing conceptions for AUT, POL, CZE, SVK. HUN, SLO, HRO + Consumer surveys and distribution analysis + Covering regional distribution gaps + Analysis of the competition and developing of new USP, UCP, UMP, UFP + Supporting and leading of local sales teams + Sales promotion projects for different sales partners + Increase of turnover in all countries (between +11% - + 86% within 2 years)

Developing national and international markets for gold-/ silver coins and collector-coin-market: + Marketing conception for Eastern Europe + Sales promotion activities for branch offices in Austria and Germany + Promotion for the sales partners + Development of the coin business in GER, ITA, SUI, Eastern Europe + Extension of contribution margins ( + 35 % 1992/93, + 45 % 1993/94 )

Betreuung interner und externer Marketing-/ PR-Projekte: + Market analysis; strategic marketing-conceptions + Advertising realisation of those conceptions for the bank + Promotion plans for regional banks + Target- groups-conception for enterprises, especially for EU- market + Publications : Euro - Controller, Euro Taxes, Euro Guide + Consulting of enterprises in different regions (Strategy, exports, sales-controlling)

Einkauf- Verkauf von Labor-Produkten, Ausbau des EDV-Systems, Projekt- und Mitarbeiter-Controlling. Responsibility and results: + Direct marketing for key accounts and sales controlling + Staff- training and coaching + Product range development + Direct- marketing activities for different customer groups (e.g. medical and biotechnical laboratories) + Introduction of a new electronic data processing system + New conception for the purchase department + Increase of turnover : + 30 % within 3 years

Marketing-Betreuung von Bank- Beteiligungs-Projekten Responsibility: + Market research and long- term marketing conceptions, Direct- marketing- activities and staff- training + New conception for export-import- trading + Editorship for Raiffeisen- foreign trade news + Conception for different bank participations, e.g. Tourism project „Dachstein West“ (Increase of overnight stays in winter within 3 years: from 12.000 to 84.000)

Bachelor and Doctor of Commerce ( marketing and personnel management)