Hossein Houssaini

The Ho/Pe Advisory helps brands to understand the digital data-driven marketing landscape better by simplifying complex subjects to ease decision making in programmatic advertising, strategy, business processes and implementation and offer services in consulting, workshops and keynotes around the digital transformation.

The I-COM community is comprised the largest international group of industry leaders on the forefront of Smart Data Marketing. They come from Fortune 500 companies across the Marketing value chain and hold diverse roles, ranging from CMOs to top Data Scientists.

- Leading the Product/ Strategy and Operations Teams for Programmatic Buying - POC for Technology providers - Strategic partner to C-Level - Executing G14 projects such as Data Managing Platforms etc. - Advisor to commercial/ new business teams and client services across IPG Mediabrands organizations

- Improve quality and performance - Lead the design and the implementation of optimization strategies - Manage the Operations Team - Strategic partner and POC to all audience platform providers for Display, Mobile, Video, Search and Social - Drive all internal disciplines such as client service, market place development and technology - Collaborate with product management and other cross functional teams to define features and enhancements to improve platforms, product offerings and services