Huub Welles

Empowering growers through AI. Intelligent software to maximize profit and scale without boundaries

Inventor and co-owner of the FlowerRacket concept, a unique packaging tray for gerbera. Combines a smaller sales unit for the retailer with transport on water. Also proven to be very suitable for sales to consumers. World wide sales of FlowerRacket through a dealer network.and direct export

abbGrowers is since 2015 specialized in sorting, packing and marketing of asparagus and blueberries. In a highly modern production facility with the latest equipment, the asparagus and blueberries are sorted and packaged according to the customers unique specifications. The blueberries are grown by the owners of abbGrowers in the Dutch season. Complimentary at the Dutch season we work closely together with our blueberry growers in Serbia, Argentina, Chili, Peru, Portugal and Spain.

Welles Agro & Retail Desk brings producer, service provider and retailer together in succesfull commmercial relationships. Varying from ornamental products to fresh vegetable produce producers and retailers are more and more looking for a direct connection.

Kompany is a coöperative salesorganisation of cucumbergrowers situated in the South East of The Netherlands.Yearly turnover is est. € 100 million. Responsible for the general management with the commercial director. Responsibilties include: - The acquisition of (inter)national retail and accountmanagement - Marketing and innovation - Finance and GMO - Implementation of the ERP system Navision - Logistic organisation - HRM (14 fte)

Network organisation for horticulture which coördinates prioritizing research in growing techniques and communication of the results of this research. Team manager of the team Glasshouse vegetables (14 fte). Responsible for prioritizing research budget (est. € 2 million). Member of the Management Team

Production of gerbera and minigerbera with three nursery locations in the Netherlands (30 fte). Sales through the flower auctions and direct sales including sales in FlowerRacket®. Yearly turnover circa € 2,5 million. Responsible for general management, sales and growing.

Owner of a marketing consultancy, customers are ornamental growers and trading companies. Consultancy varying from product promotion and -introduction to 5 year strategy company planning.

Productmanagement of Chrysal Professional for growers, traders and retailers worldwide (a.o. NL, FR, UK and USA). Responsible for the national and international product development and marketing.

Now FloraHolland. Responsible for assortment management and marketshare for all yearround glasshouse ornamental crops. Yearly turnover of the productportfolio ca. € 150 million

Crop protection advice for growers of roses and gerbera. Introduction of the scouting technique in the Netherlands from out of Florida, USA

Fotosynthesis of tomato, propagation of mycospores of Pythium brassica