Huy Đoàn Công

Managed integrated marketing campaigns, customer engagement initiatives, and business performance optimization within the German market. Increased social media followers by 50%+ and engagement by approximately 70% through localized content strategies and campaign optimization. Coordinated with suppliers, stakeholders, and operational teams while creating branded content, short-form videos, and promotional materials using creative and AI-assisted tools.

Coordinated the development and launch of SIMBA, an analytics and data visualization platform centralizing marketing and operational reporting. Collaborated with developers, analysts, designers, and leadership teams on KPI visualization, reporting automation, workflow optimization, and product positioning. Worked within agile, HDD, scrum, and Asana-based project management environments across multiple cross-functional projects.

Managed and optimized paid media campaigns across Meta, Google, and LinkedIn Ads for clients across retail, education, technology, and e-commerce industries. Oversaw budgets ranging from €5,000–€30,000 monthly while conducting audience testing, ROI optimization, reporting, and dashboard creation using Looker Studio, Google Analytics, Excel, and Google Sheets. Coordinated closely with strategy, creative, operational, and client-side teams.

Planned, executed, and optimized Meta, Google, and LinkedIn Ads campaigns for local and international clients. Supported campaign monitoring, audience segmentation, A/B testing, reporting automation, and dashboard creation while contributing to workflow optimization and performance analysis initiatives within agile and collaborative startup environments.

Co-founded and managed an independent café startup, overseeing branding, operations, customer engagement, and marketing activities. Planned online and offline campaigns to drive customer acquisition and brand awareness while managing suppliers, operational workflows, staff coordination, and promotional content creation in a fast-paced entrepreneurial environment.

Managed digital campaigns and customer engagement initiatives for a lifestyle mobile application with 300+ partner brands. Collaborated with internal teams, merchants, agencies, and suppliers while supporting campaign execution, reporting, and operational coordination. Participated in scrum meetings and collaborative workflows using Monday.com while creating campaign creatives and social media content.

Supported campaign execution, client communication, workshops, and project coordination across multiple industries including education, fashion, and lifestyle. Produced social media content, branded materials, and campaign creatives using Canva, Photoshop, Illustrator, and Filmora while coordinating with internal teams, suppliers, and stakeholders across multiple simultaneous projects.

Assisted in developing and executing 360° marketing campaigns for FMCG product launches. Supported TVC productions, PR events, launch campaigns, fan page management, and cross-functional marketing initiatives while coordinating with agencies, leadership teams, and internal departments including Sales, Purchasing, and Finance.

Assisted in media planning, campaign scheduling, reporting, and brand awareness analysis for multiple clients and campaigns. Conducted market research, monitored campaign performance, and supported presentations, reporting, and coordination with partners, suppliers, and internal teams within a fast-paced agency environment.

84.42/100 (Good)

69.1/100 (Average Good)