Hyeri Kang

• Scope: Business analyst directly supporting the COO of a major real estate company, driving strategic reporting and financial process optimization across leasing, budgeting, and collections. • Key Achievements: - Built and scaled 360° Executive Dashboard and Debt & Collection Reports used by C-level for monthly decisions and risk monitoring - Led annual budgeting cycles with full variance analysis and scenario planning - Automated sales commission calculations to improve speed, accuracy, and incentive

• Scope: Teach Master's-level courses in Business Analytics with a focus on real-world data interpretation and storytelling for business decisions. • Highlights: - Designed curriculum bridging theory and practical analysis using tools like Power BI, SQL, and Python - Guided student capstone projects aligned with startup and corporate use cases - Integrated behavioral data interpretation with communication strategy training • Impact: Received strong student feedback for clarity and real-world relevance.

• Scope: Supported BI and UX teams by analyzing digital product usage (AtFarm) across 6 countries to improve user engagement and feature prioritization. • Key Achievements: - Delivered bi-weekly dashboards using Amplitude and Power BI, tracking user journeys and churn - Built user segmentation model that led to targeted onboarding strategies - Presented key findings in data showcase meetings with UX, Product, and Management • Impact: Drove >10% increase in active retention in key segments through produ

• Scope: Helped Korea’s leading cosmetics and home shopping companies transform customer data into actionable insights for marketing and sales strategy. • Key Achievements: - Designed customer journey dashboards for B2C e-commerce clients - Created forecasting models for online promotions using regression and time-series methods - Presented weekly insight decks to clients; aligned marketing spend with ROI data • Impact: Increased campaign ROI by identifying >20% cost-efficiency improvements; positioned

• Scope: Forecasted pharmacy product demand using public health, weather, and sales data to improve supply chain decisions for pharmacy software provider. • Highlights: - Built predictive model integrating weather and treatment data - Identified demand surges by flu season and regional patterns - Supported product management team in inventory logic refinement • Impact: Contributed to a 30% reduction in overstock in pilot pharmacy network.

• Scope: Contributed to Korean national strategy for future science & technology policy. • Highlights: - Built issue maps and policy proposals using text mining & data crawling - Delivered recommendations on AI/robotics/smart city R&D trends to Science Ministry - Coordinated interviews with futurists and policy scholars • Impact: Helped define long-term technology funding themes leading up to 2040 roadmap.

• Key Achievements: - Analyzed sales data to redesign marketing strategy targeting Gen Z customers - Achieved 128% YoY growth through integrated campaigns and e-commerce partnerships - Initiated social media performance tracking to refine content timing and tone

• Best Performer – 3x Awarded: - Exceeded quotas consistently across 4+ product lines - Boosted strategic product co-promotions by >300% - Known for compliance and relationship-building skills in hospital channels

• Conducted cross-border market research (Australia, Japan SCM) • Supported English-Japanese-Korean translation for new business proposals