Iain Croll

Head of Product at Winkelstraat.nl, an online platform with a wide range of fashion items from the premium and luxury segment. We offer physical fashion stores the possibility to offer their collection in a simple and fast way via an extra channel on our platform. In this way, we increase the reach of the boutiques and broaden their market.

Set the strategy, vision and roadmap for the Discover and Book product line with input from a range of stakeholders. Prioritising what matters most to achieve the strategic goals and initiatives of Travix a global online travel company operating in 39 countries.

Lead the development of the Content Management System and homepage/landing pages for 5 global brands and over 50 affiliate e-commerce websites. Overseeing the GDPR compliant product development for the international product and technology teams.

Led the AOL Cultural Ambassador Programme, the main function of which was to work across the international business to improve culture, employee happiness, and increase the number of employees who would recommend AOL as a place to work, as well as recruit and retain top talent. This role followed on from many years of voluntarily leading the UK AOL Cultural Ambassador programme in my spare time leading events which engaged employees and their families.

Led the strategy and management of new ad formats for publishers. Launched the ‘ONE by AOL’ unified product stack in AOL's strategic international markets, and modular ‘ONE by AOL’ products across all other international markets. Led the AOL implementation of the EU cookie directive; responsible for the roll-out of cookie banners and behaviourally targeted advertising opt-outs for the EU markets.

Led a newly created product team of 10 people through the entire product lifecycle from design to product in-life management, developing and managing a new dynamic ad optimisation platform. The objective of developing products within this group was to use new methodologies to increase innovation and speed to market. As a result we delivered multiple iterations in significantly shorter timescales than our US counterparts for comparable projects.

Focus on digital and web products. Identifying business development opportunities, usability review and strategy report for eldorado.ru Lead user experience designer for Vodafone Mobile Broadband Wi-Fi device interface . Single-sign-on analysis and localisation strategy report for Vodafone 360 consumer application. Requirement matching analysis for Vodafone User Experience Intranet. Process design lead for Telefónica O2 Home phone order processes online, retail and contact centre.

Working with Discovery Channel managing website delivery and Ad Sales support during transition period. Previously worked with AOL Broadband to manage delivery of a co-branded software client and to roll out a Broadband ISP service for Post Office, which included a sales website, customer self care portal and content proposition.

Working with AOL Broadband and AOL LLC to ensure delivery of a co-branded AOL Broadband Software Suite and Browser Toolbar including product requirements management.

Contract Negotiation for Post Office Broadband Supplier, White Label managed service support including Broadband Sales Site requirements gathering and delivery and consultant for Post Office Broadband Content Strategy and proposition. Requirements gathering and delivery of customer self care portal.

Product Management of web 2.0 AOL EU Homepage / Portal / Start Page. Working closely with colleagues in AOL LLC to deliver a truly global Portal welcome experience. Including a unified user experience, social networking, user generated content (ratings, reviews and comments, tagging & blogging)

Manage products from product definition through product localisation and release within the Product Delivery organisation of AOL UK. Plan, build, launch and monitor the product lifecycles, including Business Justification/Business Case, Product and Localisation Specification, Technical Commissioning

Working across multiple departments in a virtual team on a variety of projects including launching new product differentiated welcome screens, ASPP tracking, and defining process and strategy for new publishing tools. Working across countries to define training strategies and product implementation

Prioritising product roadmap, implementation and programming strategy for EMEA based in the UK as part of a global team.

Dutch Language, Dutch Culture, Tourism

Leisure & Tourism