Moderator

Dr. Ian Pascal Volz

Vorstandsmitglied, Geschäftsführer, fischerAppelt

Abschluss: Maîtrise de Sciences de Gestion, Université Paris IX Dauphine

Berlin, Deutschland

Skills

E-Commerce
Online-Marketing
Big Data
SEO
SEA
SEM
CRM
Newsletter-Marketing
RTB
Display-Kampagnen
Social Media-Marketing
Branding-Kampagnen
Marketing-Konzepte
Internationale Erfahrung
Scrum
Projektmanagement
Produktmanagement
Change Management
Web-Analytics
Data Science
Out of Home
UI/UX
Mobile-Marketing
Product
Mobile
Digital
ecommerce
project management
Attribution
Online Marketing
A/B Tests
Multivariate Tests
Kreative Kampagnen
Vermarktung

Timeline

Professional experience for Ian Pascal Volz

  • Current 3 years and 7 months, since Jan 2018

    Geschäftsführer

    fischerAppelt

    fischerAppelt, performance: - Performance Marketing - SEA - SEO - Paid Social - Social Media Marketing - CRM - Media - RTB - Data Science

  • 2 years, Nov 2015 - Oct 2017

    VP E-Commerce & Online Sales

    Air Berlin PLC & Co. Luftverkehrs KG

    Leading the digital team (> 60 FTEs) - Online Marketing (SEA, SEO, RTB, PPC, Retargeting, Affiliate, Email, CRM, Social Media, Mobile) - Data Science & Web Analytics - Product & Project Management - UI/UX - CRO - Innovations - Web Dev (Frontend, API, QA, 5 scrum teams) Key projects − Rebuilding home page, booking engine, landingpages and apps − Attribution models, cross device tracking, RFM & CLV − Trigger based automated & personalized CRM − Change process, team restructuring

  • 1 year and 11 months, Dec 2013 - Oct 2015

    Director Performance Marketing

    HRS - Das Hotelportal

    SEO, SEA, Display, RTB, Retargeting, Mobile, Director Marketing SURPRICE Hotels

  • 2 years and 4 months, Aug 2011 - Nov 2013

    Leiter SEO

    Unister Holding GmbH

  • 1 year and 5 months, Mar 2010 - Jul 2011

    Leiter Marketing und Vertrieb

    Gewandhaus zu Leipzig

    Nachweisbare Umsatzsteigerung um 29%

  • 3 years and 3 months, May 2006 - Jul 2009

    Team Manager Marketing Conception & Web Design

    BB Promotion - The Art of Entertainment

    Onlinemarketing, Teamleitung, SEM, SEO, Konzeption, Webpromotion, PR, Mediaplanung, Analytics/Webcontrolling, Newslettermarketing

  • 3 years and 3 months, May 2006 - Jul 2009

    Team Manager Online Marketing

    We Will Rock You Musical GmbH & Co. KG

  • 1 year and 10 months, May 2004 - Feb 2006

    Referent für Marketing

    Stiftung Oper in Berlin

  • Lehrbeauftragter/Dozent

    Universität Leipzig, Philipps-Universität Marburg, Popakademie Mannheim

  • Praktikant

    ECM Records, New York - Kühne & Nagel, Paris - Komische Oper Berlin, etc.

  • Studentischer Tutor für Mathematik und Statistik

    J.W. Goethe-Universität Frankfurt am Main

Educational background for Ian Pascal Volz

  • 6 years and 9 months, Oct 2003 - Jun 2010

    Promotion in BWL

    J. W. Goethe-Universität Frankfurt

    Marketing & Statistik

  • 2 years and 9 months, Feb 2001 - Oct 2003

    Gestion (BWL)

    Université Paris IX Dauphine

  • 4 years and 1 month, Oct 1999 - Oct 2003

    BWL

    J. W. Goethe-Universität Frankfurt

    Marketing & Wirtschaftsmathematik

Languages

  • German

    First language

  • English

    Fluent

  • French

    Fluent

Wants

Web Analyst
RTB Manager

Interests

Onlinemarketing
Internet
Musik
Oper
Theater
Reisen
Geige
Fotografie

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