Dr. Ian Pascal Volz
Vorstandsmitglied, Geschäftsführer, fischerAppelt
Abschluss: Maîtrise de Sciences de Gestion, Université Paris IX Dauphine
Berlin, Germany
Timeline
Professional experience for Ian Pascal Volz
fischerAppelt, performance: - Performance Marketing - SEA - SEO - Paid Social - Social Media Marketing - CRM - Media - RTB - Data Science
2 years, Nov 2015 - Oct 2017
VP E-Commerce & Online Sales
Air Berlin PLC & Co. Luftverkehrs KG
Leading the digital team (> 60 FTEs) - Online Marketing (SEA, SEO, RTB, PPC, Retargeting, Affiliate, Email, CRM, Social Media, Mobile) - Data Science & Web Analytics - Product & Project Management - UI/UX - CRO - Innovations - Web Dev (Frontend, API, QA, 5 scrum teams) Key projects − Rebuilding home page, booking engine, landingpages and apps − Attribution models, cross device tracking, RFM & CLV − Trigger based automated & personalized CRM − Change process, team restructuring
SEO, SEA, Display, RTB, Retargeting, Mobile, Director Marketing SURPRICE Hotels
2 years and 4 months, Aug 2011 - Nov 2013
Leiter SEO
Unister Holding GmbH
1 year and 5 months, Mar 2010 - Jul 2011
Leiter Marketing und Vertrieb
Gewandhaus zu Leipzig
Nachweisbare Umsatzsteigerung um 29%
3 years and 3 months, May 2006 - Jul 2009
Team Manager Marketing Conception & Web Design
BB Promotion - The Art of Entertainment
Onlinemarketing, Teamleitung, SEM, SEO, Konzeption, Webpromotion, PR, Mediaplanung, Analytics/Webcontrolling, Newslettermarketing
3 years and 3 months, May 2006 - Jul 2009
Team Manager Online Marketing
We Will Rock You Musical GmbH & Co. KG
1 year and 10 months, May 2004 - Feb 2006
Referent für Marketing
Stiftung Oper in Berlin
Lehrbeauftragter/Dozent
Universität Leipzig, Philipps-Universität Marburg, Popakademie Mannheim
Praktikant
ECM Records, New York - Kühne & Nagel, Paris - Komische Oper Berlin, etc.
Studentischer Tutor für Mathematik und Statistik
J.W. Goethe-Universität Frankfurt am Main
Educational background for Ian Pascal Volz
6 years and 9 months, Oct 2003 - Jun 2010
Promotion in BWL
J. W. Goethe-Universität Frankfurt
Marketing & Statistik
2 years and 9 months, Feb 2001 - Oct 2003
Gestion (BWL)
Université Paris IX Dauphine
4 years and 1 month, Oct 1999 - Oct 2003
BWL
J. W. Goethe-Universität Frankfurt
Marketing & Wirtschaftsmathematik
Languages
German
First language
English
Fluent
French
Fluent