Idil Dorak

- Global paid marketing across various acquisition channels, e.g., Facebook, Instagram, YouTube, GDN, GSN, Twitter, and Reddit - Reporting and analysis of the main KPIs - Campaign budget allocations and investment strategies - Website improvement and lead/sales funnel optimizations - Social media management; content strategy and communication - Partnership building and management, e.g. agencies, content creators, gamers, artists, labels, music promoting platforms, etc. - Email marketing and CRM

Full-time internship in partnerships and Paid Socials

- Advertising campaigns and strategies to drive traffic to the platform and convert traffic into active users, - Developing and implementing SEO and PPC strategies (Google Ads), - Finding new leads and meeting with companies for potential partnerships, - Managing e-mail and social media marketing campaigns, - Using Google Analytics besides tracking and optimizing conversions, - A/B testings and performance optimization, - Taking part in local events/fairs/conventions and marketing our brand.

- Managing a portfolio of 70 clients who are plastic surgeons, dermatologists and medical aesthetics MDs, - Hitting monthly targets through sales forecasting and budgeting plans that I had developed, - Generating and implementing upselling and cross-selling strategies, - Building and maintaining good relationships with my clients and their teams, - Organizing implant surgeries according to the demands of my clients, - Marketing of our brands at the medical conventions and organizing workshops.

- Attending quality management meetings; detecting errors of materials and assembled products as well as providing quality assurance, - Recruited to work as the intern in an improvement project that the company was undertaking.

- Process optimizations and improvement activities, - Organization and management of the assembled products’ reports. - Detecting errors and ensuring that products are assembled in the right quality through analysing the product reports and product testing.

- Specialization: Digital Business Management & Leadership - Master Thesis: A Systematic Comparison of the German and Turkish Retailing Industry: Augmented Reality Availability, Consumer Acceptance & Related Recommendations for Its Further Development on Both Markets

Bachelor Thesis: A Framework for Transition to Industry 4.0 for SMEs