Ido Schiferli

• Globally responsible for all aspects of strategic distribution partnerships • Working closely with OTAs, travel agencies and other travel site partners who use the Direct Ferries ferry ticket booking technology to grow their ancillary revenue streams. • Overseeing the management and growth of existing accounts and onboarding new technology partners. • Identifying and sourcing new partnership opportunities

Key tasks: - Leadership of online business across 6 European markets (The Netherlands, France, Germany, Belgium, Switzerland and Italy). - Drive strategic digital third party partnerships (banks, travel agencies) across Europe. - Build, own and manage all marketing activities across online acquisition (including affiliates, content, SEO, SEA, conversion optimization, eCRM program).

- P&L accountability for delivering online growth in The Netherlands, Germany and Belgium. - Build, own and manage all marketing activities across online acquisition (including affiliates, SEO, social media, SEA, conversion optimization, eCRM program). - Launched new mobile optimized site for Dutch and German market including web content, fulfilment, pricing & marketing aspects. - Successfully negotiated various strategic digital distribution deals with banks and travel agencies (OTA’s)).

- Responsible for all online and offline marketing activities for all products in The Netherlands, including foreign currency, money transfers, bill payments and prepaid debit cards. - Manage relationships with PR and advertising agencies - Successfully launched a new travel insurance product - Budget responsible.

- Full product ownership money transfers, including creation and execution of yearly product plans and responsible for marketing of money transfer services. - Responsible for all e-commerce activities in The Netherlands, including fulfilment, online campaigns, affiliate marketing, SEO, SEM, online PR, site optimization and e-mail marketing.

- Responsible for marketing of online payment solutions (credit cards, iDEAL). - B2B lead generation via (online) marketing channels such as SEA, SEO, Affiliates, Email, PR. - Set up 100+ partnerships with e-commerce solutions (shopping carts). - Rolled out a referral programme and recruited over 40 referral partners. - Launched new corporate website

-Execution of European (online) lead generation campaigns -Maintenance of European corporate websites -Market research (e-commerce, online payment trends and developments)

Marketing management, retail management, international entrepreneurship