Ignacio Marinas Monsalve

Entrepreneurship: Co-foundation and management of Institute for Internet Development (ISDI). Executive school in Digital Business. First year attendance was 80 pupils. Consultancy – Case studies: Launch plan of a new CPG category in Spain. Exploitation quantification, sales strategy and business model of a digital geolocalization tool for a Multinational Telco. Internet strategy definition for a Media Group. Customer Lifecycle building, incident detection and solving proposals for an Energy Company.

Hospital Division Director - Medical Devices (2007-2011) Business Development Director (2006-2009) Corporate acquisitions and integration responsible (2006-2008)

Creation, organization and process development of the marketing department of the new Multimedia division (Nokia smartphones unit).

Consultancy – Case studies: Marketing and sales organization, process, working tools and job competences model design for a Media Group. Support on starting up Category Management for a FMCG. Sales process, sales book and training program design for a 800 salesmen Bank. Functional trainings: Advertising evaluation, Media purchase, Marketing plan development, Category Management, Point of sales management. Abilities trainings: Negotiation skills. Sales techniques. Customer objections management. Team w

Strategies and plans development for Spain, with P&L responsibility. Revenues: €50MM, budget: €15MM. Management of media plans, consumer tests, product development, promotional plans, trade plans, product status diagnosis and communication tools (TV copy, Print visuals, In Store images/materials, PR). Lead of following launches: Elvive Regenium, Studio Line Gel’O, SL Shine Contrast, Vanderwilt for Woman and Man fragrances.

Global Brand Manager. Hugo Boss Brand Manager. Fine Fragrances Spain Assistant Brand Manager. Hair Care, Styling and Household Cleaners Madrid Product Planning Manager. Household Cleaners Customer Accounts Analyst. Corporate