Igor Cracaniuc

• Supported the digital projects and adapted a post-analysis assesment tool • Involved in the "Online to Offline Activation" project through ideation workshops, presentations to Steering Committee and research on digital & mobile topics • Contributed to the internal communication of DAT's activities through content creation, presentations and events • Supported the planning of the new DAT office (security issues, communication, office and suppliers management)

• Data analysis on the digital services provided by external suppliers • Providing information and consultation to Nestle entities in different countries on service costs • Working closely with Suppliers Billing Team to standardize and execute chargeback activities for Hosting environment.

• Analyzed and improved campaign reports: the performance of the campaign, engagement rate, conversion value etc. • Created and updated the content across all communication channels including social media platforms, online advertising campaigns and the website • Liaised with the branding team to establish a strong brand identity (e.g. Star Wars) and to keep a consistent communication flow through all channels

• Supported the development of the content marketing strategy for the new product • Supported the development of an effective SEO strategy for UVIC through quality content creation, guest blogging, social sharing and link distribution methods • Performed cost-optimization activities including identifying potential international markets for the company to expand its digital business activities while decreasing its offline presence