Igor Lelic

Independent senior product designer working directly with clients across enterprise, consumer, and early-stage product companies. Selected clients: BMW, Falke, StreetOne, Heinemann, Gothaer, Rewe Group, Jordan, Amazon, CJ America, Gloss Postproduction, A Ma Maniere...

As a founding designer at Karla (a post-purchase and tracking platform for ecommerce brands) I led feature design end-to-end, working in close collaboration with product and engineering across web and mobile, B2B and B2C. - Took features from concept through to production across multiple releases - Talked to users and ran usability tests to validate decisions - Partnered with engineering on implementation and quality, running structured UX/UI reviews - Established interaction and visual design patterns

Through my partnership with Weberous, I led design and creative direction across product and brand work for well-known US entertainment, consumer, and tech brands. Clients included Jordan, NASA, MGM Studios, Amazon, Kallpod, CJ America, Social Club, A Ma Maniere, and G-Ro.

Through my partnership with Artyspark, I designed digital products and design systems for some of Germany's most recognized enterprise brands across automotive, retail, fashion, and insurance. - Led design from discovery through research, user flows, wireframes, UI design, and prototypes - Built and maintained design systems - Worked directly with client stakeholders and engineering teams to take features from concept to shipped product

Clients included American Brain Society, Alive & Growing, Dapper Horse, and Room Secret.

Design and conception of cloud service. Prototype and Visual direction.