Ilan Makutsky

- Responsible for managing and optimising performance-based SEM campaigns, with 7-digit mediabudgets, for Sparkassen savings banks. - Project leader of a project concerned with landingpage development and conversion optimisation. Also including: Account management, campaign development, full budget responsibility, sales and customer acquisition, media planning, strategy development for online-marketing campaigns.

Responsible for developing Online Marketing & Sales Channels focussed on selling the company's green energy consumer product to end consumers (B2C), including: Affiliate Marketing, SEM, Display Advertising, Social Shopping promotions, Couponing etc.

Responsible for SEM and Affiliate Marketing in the Benelux Region for Groupon, the world's biggest social shopping platform. SEM: - Built up the complete SEM advertising accounts focussed on the Google Search Network and Text based Advertising in the Display Network for the Netherlands and the Flemmish part of Belgium. - Affiliate Marketing: End-to-end build up, Management and Boosting of the Zanox and M4N affiliate marketing campaign for Groupon Netherlands

Online Marketing Manager at Fox Mobile Distribution, responsible for the Benelux region for Jamba and Eredivisie Mobile Content Products, specifically focussed on Display/Mobile advertising, Affiliate marketing and Project management.

marketing strategy, marketing management, corporate strategy and ethics, international marketing, marketing communications, performance - planning / decision making, finance for managers, consumer psychology and applied marketing.