Ilinca Parlog

Leading the 'Self-service users' product group with a focus on the SMB and mid-sized market. Working on initiating a product-led growth workstream and measuring product revenue contribution.

- Coordinated the technical integration of a major US reselling partner, migrating 100K+ locations and 20K+ users onto the platform and launching within 3 months from close of contract - Conducted product experiments within a cross-department initiative, with the goal of reducing churn among SMB users by influencing key KPIs. Implemented the most successful experiments as part of the roadmap. - Responsible for Google My Business features - Supported the Partner Acquisition team in RFPs and pitches

- Led a major UX/UI revamp of the platform to improve the experience of self-service users - Organised an in-person usability test with a large, strategic reselling partner. Subsequently migrated 60K+ users onto the platform - Introduced features increasing product adoption and engagement, including onboarding flows, in-app and email notifications - Outlined, standardised and coordinated numerous technical integrations with reselling partners - Presented key product developments to the entire company

- Set up and managed the integrations with all external partners (white label bank, card transaction processor, card vendor, MasterCard, KYC verification solution) - Took responsibility of the credit card program and managed the card supply chain (>15.000 customers) - Coordinated product feature implementations across in-house development teams and external service providers - Took part in the negotiation and drafting of a 6-digit worth agreement with the partner bank

Position held at Papayer before its pivot into N26 - Defined and enforced the product scope with the company’s external partners until the close down of the project - Developed and implemented the pre-launch online marketing plan (SEO concept, user tracking, social media campaigns) - Challenged the founders on the business case and pitch for two seed rounds (€2.5M raised in total)

- Elaborated a financial model optimizing the veterinary vaccines portfolio of a leading pharmaceutical group preparing for a spinoff (targeted savings: 20% of costs) - Analyzed the pricing policy for veterinary antibiotics and presented recommendations to the Executive Board

- Engaged in statutory audits for two top-tier companies in the Multimedia sector - Carried out internal control analysis on client site and prepared financial statements reviews

- Designed and implemented market and customer intelligence tools for 10 Aeronautics Sales Managers to strengthen key account management - Organized a technical round table series with the top 5 aeronautics players to increase lead generation - Formulated the group strategy for Telecoms activities and accompanied the integration of an Indian acquired partner - Increased company visibility and achieved a 40% scale-up of the team for the Romanian subsidiary

- Fully managed international primary research projects for 15+ top-tier hedge funds and professional services firms - Recruited 40+ expert consultants for global assignments through professional networks screening and cold calling

Master Thesis: The role of relational networks in the development of startup ecosystems