Immanuel Kraft

The way it is in a start-up! Strategie Kommunikation Marketing Produktweiterentwicklung

Participation in the development of the BMW Accelerator (entrepreneurship, innovative ideas and startup methods). Research in the field of innovative business models Implementation and moderation of Design Thinking Workshops at schools Moderation and development of Challenges on the company's internal crowdsourcing platform and the associated stakeholder communication Redesign of the BMW Accelerator intranet site Internal communication and internal marketing for the Accelerator

Conception & implementation of digital communication strategies

- Development and implementation of internal and external communication strategies - (regional and global) Editorial care of the intranet site - Planning of events - Image and video editing - Collaboration on setting up a new "Social Intranet"

Marketing, Corporate Communication, Brand Communication, Statistics