Ina Behrendt

Leading the business development, the product innovation process and developing new capabilities and architectures with partners for the International Institute of Creative Innovations and therefore guiding the school through the digital transformation. Primarily responsible for managing the process of innovation and change management at Miami Ad School Europe and pushing for great collaboration. As a marketing professional also leading and also optimizing the comms process.

At the NIT – Northern Institute of Technology Management in Germany, outstanding engineers from around the world learn how to master complex management tasks responsibly. The NIT's expertise is in technology management, entrepreneurial management, digital transformation, and new leadership. The NIT brings together expertise in the areas of digitization and new leadership. How can companies use the chances of digitization? NIT’s digital experts lead and assist with change processes in organizations.

Ina is currently working as Managing Director Digital for the INTERNATIONAL INSTITUTE OF CREATIVE INNOVATIONS – Miami Ad School Europe, where she is leading the schools in regards of the digital transformation and re-inventing the educational system for the digital age. She innovated the curriculum for Creative Technology as an academic program and launched it in January this year. This Creative Technology program is the first one in Germany.

Working at Razorfish, Sydney – Australia's leading full-service digital creative agency specialized in Digital, Social Media, Mobile and Design working for clients like Samsung, Qantas, New South Wales Government, ebay and the MCA. Ina is also the co-founder for Razorfish‘s‚ Women in Tech‘ initiative.

Designing and inventing platforms and digital/social media campaigns for brands like Kiehl's, McCormick, ASOS, Nike+, SXSW, etc.

Teacher for "Pop-Culture Engineering" at Miami Ad School, New York. One of the world´s most awarded Advertising Schools.