Inga Katharina Radziejewski

• International Branding (HR project, formulating the EVP of BASF China, research on modern media chanels to attract potential employees)

• Partner: AGBA (American-German Business Association) • Support and coordination of lectures, competitions, and get-togethers for Entrepreneurship.

• Brands: Emirates, P&G (blend-a-med, blend-a-dent), Head & Shoulders, Oil of Olaz, SCHOTT Solar • Competitive reviews, competitive alerts, preparation and coordination of mood videos and commercials (including storyboards, voiceovers,…), preparation and coordination of marketing events (e.g. BMW Golf Open 2008), et cetera.

• Brands: Kiehl’s, Shu Uemura. • Preparation and coordination of marketing events, attendance of new launches, development of a price analysis, support of Kiehl’s sales points in Germany, competition analysis, et cetera.

• Intercultural Management training, Chinese (Mandarin) language course • Support of management, preparation and coordination of investment projects (industry parks in China), training of Chinese employees, expansion of European network, writing and holding various presentations, et cetera.

Customer service, call center agent, preparation and coordination of a project

Marketing & Chinese (Mandarin)

Marketing I Marketing II Wirtschaftschinesisch