Ingeborg Jellema

I am looking for a (managing) position in e-commerce, m-commerce or social commerce, e.g. a web store (webshop), brand website, channel, or social commerce site extended with the latest social media.

Developing online content strategies for websites in e-commerce, small business, media, and non-profit with a focus on SEO, Engagement, Revenue and CTR. The strategies include editorial content, product content, Social Media, Content Marketing, SEO content. Owner of sneakerbrands.nl

Developing online Content Strategy, including SEO-content, and Brand(ed) Content; Develop Social Media Strategy; Lead production of SEO-content for product categories; Lead Content Marketing for Linkbuilding;

Managing the international team of 7 product specialists; Developing the e-commerce Content Strategy, including SEO-content, product content, Brand Pages & Social Media for the 14 European web stores, re-organised into one PIM and CMS for EMEA (PIM by Stibo). Leading the translations for 14 languages (by SDL);

Microsoft Advertising is Microsoft’s digital media advertising department. The online network contains one of the largest websites in The Netherlands www.msn.nl with 4,5M UU's. As a member of the sales team I worked closely together with the key account executives in developing and selling online branded content. Clients: a.o. Unilever, L'Oréal, SCA, ING, Samsung, HTC, Microsoft, Warner Bros. I managed the Dutch Branded Content editing team (3 editors).

I managed and produced branded content (advertorials and minisites) for advertisers.

I managed the Dutch MSN editorial team (4-8 editors) on content creation, and traffic management. Responsibilities were a.o. branded content, editorial planning, traffic management, SEO, content management, content strategy, web analytics, social media strategy, audience research, web analytics for international business reviews.

www.wereldexpat.nl was a website for Dutch expats and emigrants. I managed the editorial team (3 editors and free-lance international correspondents), and developed the concept for email member letter WereldExpat Magazine.

I managed the editorial team (20 editors) of the Current Affairs channel.

www.bodyon.nl was a subscription based website on dieting, and living healthy. I set up and managed the editorial team and was the editor of Bodyon Magazine, an email marketing newsletter.

Studio NL was a daily tv-show on Dutch current affairs for Dutch expats and emigrants broadcasted worldwide by BVN-tv, part of Radio Netherlands Worldwide (Wereldomroep). I produced tv-segments and studio guests.

NewsBites was a content provider that produced online news and entertainment articles and video segments for internet portals (a.o. Sonera, Zonnet, @home). I set up the newsroom and managed the editorial team (8 editors).

The NOS-Journaal is the leading tv-news in The Netherlands, with 10 live broadcastings daily. I was a tv-editor on international news.

I assisted the tv-director during live broadcastings of the NOS-Journaal, and the NOS-Jeugdjournaal, the daily live news show for children.

Het WeerKanaal was the Dutch tv-channel of the US based Weather Channel. With 8 presenters it broadcasted semi-live weather forecasts 24/7. I set up the weather newsroom.

DanChurchAid is Denmark’s largest non-governmental organization and cooperates on economic development in Third World countries. I conducted anthropological fieldwork research for my university study and worked on the Planning Department.

Journalism

Major: Development Cooperation & Third World Economics Minors: Marketing, Communication Sciences, Danish

Communication-A: PR & Communication (Bachelor’s level)