Ingrid Hiort

Design, define, launch, manage and innovate the cloud-based product. Responsible for driving the product strategy and vision including the conception, creation, development and oversee the project management processes, such as: concept, design, customer journey and scenarios; product roadmaps, development, implementation, testing, forecast and cost control; marketing strategy, roadmap and implementation; customer support process definition and product launch.

Responsible of marketing strategies and managment to meet organizational objectives and develop sales growth for the Spanish market. Analyze market conditions, competitors, site traffic, conversion funnels optimization; improve CTR and CR to implement marketing plans, based on the best-performing strategies. Responsible for website´s content to ensure search engine visibility and favorable user experience. Coordinate SEO/SEM/CRM campaigns, research and KW definition, developing account structures.

Built up the international translations department from scratch. Responsible for the Webpage and Marketing materials translations in 27 languages. Introduced communication guidelines while leading a team of up to 50 people in house and around the world. I was also involved in the ongoing performance assessment of the website with Product Managers and Designers, including translations, new features, identification and correction of bugs for all the websites.

Manage the corporate branding and image reliability of an organization. Develop media planning techniques.Develop, implement and evaluate communications strategies and programs. Conduct public opinion and attitude surveys. Contact with the media. Act as spokesperson. supervise the franchise’s image across the country. Developed communication programs to build employee engagement and alignment. Internal communication. Developed the program “Social Responsible Company"

Responsible for research, planning and development of PR programs. Made measurable contributions to the agency’s new business portfolio, including brands like: Porsche, Roche Laboratories and ING Trust Funds. As part of the PR strategies, I coached spokespersons on speeches, presentations and crisis management strategies. Also responsible for all budget issues related to accounts including account profitability. I was in charge of a team of 8 people within different accounts.

ATL, BTL, Lead and develop client´s annual marketing and communications plan. Troubleshoot client challenges. Propose and provide strategic media analysis to clients and advise on target audiences. Developed partnerships for clients. Recognize opportunities to develop more business with existing clients (including cross-selling) and with potential clients. Develop network for clients and participate in relevant professional organizations. Develop and organize workshops, meetings, ceremonies and other events

Public relations and marketing program planning. Coordinate press tours, trade shows, press conferences and special events throughout Latin America. Developed partnerships for clients.Developed creative platform to increase effectiveness/impact of media campaigns. Responsible for the financial aspect of accounts. New business proposals and sales pitches. Develop network for clients. Develop, implement and evaluate communications strategies and programs. Launched high end and consumer products.

Corporate Image, Design and Communication

Marketing and Communications