Iraj Asadi

Sheypoor is Iran’s top classified ads website & mobile application with +6 million Monthly Active Users (MAU). Serving B2B and B2C services, I developed my data-driven design skills & helped improve the design system. I initiated data gathering, improved impressions, and lead generation by 20%, increased conversion by 15%, led user research, conducted usability tests, ran A/B tests, delivered presentations, and collaborated with engineers for seamless design-code integration.

The company provides cloud-based booking & payment solutions for restaurants and hospitality businesses. In a SaaS platform, I leveraged my product design skills to simplify wicked problems & design user-friendly solutions. · Led Dashboard, Mobile App, Website design · Created Personas & simplified complex problems into stakeholder-friendly maps · Facilitated ideation workshops · Worked on GUI, sketches, diagrams, wireframes, & mockups Designed logo, brand identity, and introduced business special colors.

Engaged with various projects like E-Charge, leading player in B2B & B2C e-commerce platform for mobile top-ups influencing +1 million users. An online game SaaS and an enterprise messaging system. I initiated a UX team and headed designers to help launch products from scratch in cross-functional teams. Introduced design process, overhauled digital platforms, led Gen-Z research, improved usability, and established a holistic design system.

Arian Novin - innovates tech solutions for 230+ clients, benefiting 45,000+ users. • Designed BPMS platform with cohesive system for Dashboard, Website, and responsive app. • Led user-centric approach, aligned team, and crafted innovative solutions. • Collaborated with engineers for seamless design-code integration. • Cut complaints 50%, using research, feedback, user-centered solutions. • Used testing, wireframes, prototypes, motion graphics for 20% higher engagement, 15% higher conversion.

My Responsibilities as a Graphic Designer was to design: Website UI/UX Design Packaging Books and magazines Corporate identity Brand advertising Exhibitions and displays Digital design user experience