Irena Kosanovic

- Marketing Analysis - Branding - Marketing Plan - Products Launching - E-mail Marketing Campaigns - Social Media Campaigns - Event Marketing -

- New marketplace marketing analysis, with targeting, selection of prospective sub-distributor companies in the Balkan region (Serbia, FYROM, BIH, Croatia and Slovenia). - Developing and maintaining of the training content and promotion tools for proper support of sub-distributors companies.

- Budget planning, developing of strategic and executing of action marketing plan (marketing mix). - Creating and implementation of the media plan - media buying, showcasing the construction and architect magazine “Modul“, the industry magazine “Industrija“ and the construction catalogue “Construction guide”. - Internet marketing with website content creating. - Organizing and preparing of propaganda materials. - Customer care activities and sales improving - developing of case studies and polls, client

- Media buying – organizing and selling of the advertising space in the magazine and on the magazine web-portal, monitoring of the graphics creation of marketing materials, budget planning, creating and execution of the media plan. - Promotion - showcasing the magazine and publications (jingles, video clips, TV spots), preparing propaganda materials. - Internal and External PR activities - organizing press conferences, press and media clipping.

 Marketing and CRM manager – development of marketing plan and reports, selective and continuous following of the media, organizing/monitoring of the graphics creation of marketing materials, budget planning, following the flow of advertising and its influence on sales, full customer service, coordinating with the project management team.  Project coordinator - organizing/monitoring the development of Websites, Web-applications, e-commerce and custom software, for the American and Serbian markets.

 HR manager – new job candidates recruiting: job advertising creating, candidate's resumes selection, testing, job interview conduction, assistance to the selected candidates for their adaptation in the new job environment.  Office manager - administrative responsibilities, foreign correspondence, daily office activities and team coordination.

Advanced Level Module Certificate in Marketing, Business Organization and Environment, Effective Business Communication and Human Resource Management

Pedagogy