Irene Martos

- Strategical and critical portfolio responsibility managing the highest revenue product line within the Gastrointestinal Endoscopy division with 2017 results of +5% vs. Prior Year - Develop and implement upstream and downstream strategic & tactical plans - Plan and execute 2 key product launches driven by differentiation offer - Develop KOL innovative program

• Portfolio responsibility managing 4 different product lines within the Gastrointestinal Endoscopy division • Develop and implement downstream strategic & tactical plans to achieve/overachieve business objectives • Plan and execute 3 new product launches bringing back sales focus and results to old commodity product families • Alignment with country organizations for consistent strategy and KPI tracking for launch execution • Responsible for hiring and managing the team assistant

Portfolio responsibility managing 3 different product lines within the Gastrointestinal Endoscopy division Execute 2 new product launch plans according to marketing excellence standards Equip local marketing and sales force with the franchise direction, training and tools to succeed Develop appropriate tracking tools to monitor franchise performance, optimize business and market development activities. Maintain franchise reviews with country teams to assess and advise on franchise requirements

During these 10 years I worked for different departments: Customer Service, General Services and the last 2 years as an International Marketing Coordinator for the Gastrointestinal Endoscopy division from where I would highlight: o Development of a productivity project and definition of expense control mechanisms o Organization and communication for all the internal meeting and key external international events

Score 8 out of 10 (10 is the best)